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X-WR-CALNAME:SBDC Hosted by Long Beach City
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X-WR-CALDESC:Events for SBDC Hosted by Long Beach City
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DTSTART:20260308T100000
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260928T150000
DTEND;TZID=America/Los_Angeles:20260928T170000
DTSTAMP:20260905T084704
CREATED:20260824T184549Z
LAST-MODIFIED:20260824T184915Z
UID:5165-1790607600-1790614800@longbeachsbdc.org
SUMMARY:Small Claims for Small Businesses
DESCRIPTION:Summary \nUnpaid invoices. Broken contracts. Customers who won’t pay. Small business owners face these disputes regularly — and small claims court offers a fast\, low-cost way to resolve them without hiring a lawyer. This workshop\, presented by SBDC business advisor Michael DeDonato\, J.D.\, M.B.A. walks business owners through exactly how the process works in California. \nLearning Objectives \nBy the end of this session\, attendees will be able to: \n\nDetermine eligibility and limits — Understand the dollar limits for suing as an individual vs. a business entity\, and the restrictions on how many claims can be filed per year.\nIdentify a valid legal claim — Learn to distinguish a legally recognized reason someone owes money from a mere feeling of being wronged\, using real-world examples (unpaid loans\, broken contracts\, unpaid services).\nChoose the correct court and file properly — Learn how to determine proper venue\, complete the right forms (SC-100\, SC-103\, SC-104\, etc.)\, and correctly name the defendant to protect your ability to collect.\nUnderstand fees and fee waivers — Know filing costs by claim amount and how to request a fee waiver if needed.\nNavigate special situations — Recognize the unique rules for suing government agencies\, healthcare providers\, and attorneys over fees.\nPrepare for the hearing — Know what evidence to gather\, service and notice requirements\, postponement procedures\, and options like the LA-ODR/TurboCourt online settlement tool.\nUnderstand outcomes and limitations — Learn what happens after judgment\, including the 30-day waiting period\, collection responsibilities (the court won’t collect for you)\, and appeal rights.\n\nWho Should Attend \n\nSmall business owners and entrepreneurs owed money by clients\, vendors\, tenants\, or contractors\nSole proprietors\, partnerships\, LLCs\, and corporations considering whether to pursue a dispute in court\nLandlords or business owners with rental-related disputes\nAnyone who has been served or threatened with a small claims lawsuit and wants to understand the process from the defendant’s side\nBusiness advisors\, bookkeepers\, and consultants who support clients with contract and payment disputes\nBusiness owners who want a low-cost\, no-lawyer-required alternative to civil litigation\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/small-claims-for-small-businesses/
LOCATION:Webinar
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/03/profit-12.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260924T140000
DTEND;TZID=America/Los_Angeles:20260924T153000
DTSTAMP:20260905T084704
CREATED:20260824T184254Z
LAST-MODIFIED:20260824T184254Z
UID:5172-1790258400-1790263800@longbeachsbdc.org
SUMMARY:How To Build A Road Map To Start Your Business
DESCRIPTION:Are you thinking of starting a business? Are you trying to determine if it’s the right course of action? This workshop focuses on answering 13 important questions to help you build a road map to determine how best to proceed with your entrepreneurial vision. \n  \nWe will address: \n\nPhilosophical questions to help you define your Vision and Mission\nPractical questions about the cost of starting and growing your business\nTactical questions about how to build your customer base\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/how-to-build-a-road-map-to-start-your-business-5/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2026/06/profit-86.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260924T113000
DTEND;TZID=America/Los_Angeles:20260924T130000
DTSTAMP:20260905T084704
CREATED:20260824T183609Z
LAST-MODIFIED:20260824T183655Z
UID:5169-1790249400-1790254800@longbeachsbdc.org
SUMMARY:Funding Your Growth For Existing and Start-up Small Businesses
DESCRIPTION:Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? \nJoin SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. \nTopics include:  \n\nHow well do you know your business?\nHow to forecast your growth\nHow to fund your growth\nWhat lenders are looking for\nPreparing your loan package\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/funding-your-growth-for-existing-and-start-up-small-businesses-6/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Loans & Capital
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/08/profit-22.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260924T090000
DTEND;TZID=America/Los_Angeles:20260924T100000
DTSTAMP:20260905T084704
CREATED:20260824T185637Z
LAST-MODIFIED:20260824T190551Z
UID:5161-1790240400-1790244000@longbeachsbdc.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/live-qa-all-about-marketing-your-small-business-29/
LOCATION:Webinar
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-24.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260923T150000
DTEND;TZID=America/Los_Angeles:20260923T170000
DTSTAMP:20260905T084704
CREATED:20260824T190910Z
LAST-MODIFIED:20260824T190910Z
UID:5159-1790175600-1790182800@longbeachsbdc.org
SUMMARY:Developing An Actionable Business Plan
DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. \nIn this class we will actively work on:   \n–Defining your business model\n–Identifying your place in the market\n–Identifying your customers and revenue channels\n–Identifying expansion opportunities\n–Costing and pricing\n–Revenue and expense projections\n–Funding strategies \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/developing-an-actionable-business-plan-55/
LOCATION:Webinar
CATEGORIES:Business Planning,Launching a New Business
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-26.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260916T170000
DTEND;TZID=America/Los_Angeles:20260916T183000
DTSTAMP:20260905T084704
CREATED:20260824T191330Z
LAST-MODIFIED:20260824T191330Z
UID:5157-1789578000-1789583400@longbeachsbdc.org
SUMMARY:How To Sell When You're Not A Salesperson
DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \nTopics covered include:\n–The psychological barriers that could be holding you back and the tools required to overcome them.\n–Understanding the components of an effective sales pitch.\n–Learning the tools necessary to build an effective pitch for your business/product.\n–The sales process\, including how to develop a plan to address each client’s needs. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/how-to-sell-when-youre-not-a-salesperson-62/
LOCATION:Webinar
CATEGORIES:Business Development & Operations,Expanding & Growing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/02/profit.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260916T130000
DTEND;TZID=America/Los_Angeles:20260916T150000
DTSTAMP:20260905T084704
CREATED:20260827T195145Z
LAST-MODIFIED:20260827T195145Z
UID:5155-1789563600-1789570800@longbeachsbdc.org
SUMMARY:Turning Your Dream Into A Business
DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. \nIn this class we will help you:\n–Figure out what you don’t know\n–Define your basic business model\n–Outline the basic steps of setting up your entity and bank account\n–Figure out the appropriate licenses\, permits and insurances\n–Understand available funding strategies\n–Begin to form your basic business plan \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/turning-your-dream-into-a-business-52/
LOCATION:Webinar
CATEGORIES:Launching a New Business
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2025/05/vlogging.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260916T100000
DTEND;TZID=America/Los_Angeles:20260916T113000
DTSTAMP:20260905T084704
CREATED:20260824T183938Z
LAST-MODIFIED:20260824T183938Z
UID:5167-1789552800-1789558200@longbeachsbdc.org
SUMMARY:AI for Graphic Design & Video creation
DESCRIPTION:Professional photography\, graphic design\, and marketing content no longer require expensive photo shoots or design teams. In this session\, you’ll learn how to use Nano Banana and Google’s experimental AI tools to: \n  \n· Edit product photos \n· Create marketing graphics \n· Generate virtual headshots \n· Design social media content \n· Produce promotional images \n· Create lifestyle product photography \n· Build ad creatives for digital campaigns \n  \nYou’ll discover how small businesses can create high quality\, professional-looking graphics and visual content using AI while dramatically reducing marketing costs. \n \nInstructor: Deborah Deras is an AI trainer\, two-time author\, international speaker\, and doctoral scholar with over three decades of business experience. As an AI educator\, marketing strategist\, and public speaking consultant\, she empowers organizations and entrepreneurs to leverage artificial intelligence to increase efficiency\, enhance marketing effectiveness\, and drive revenue growth. Her approach blends practical strategy with cutting-edge AI tools to help participants implement what they learn immediately. \n  \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/ai-for-graphic-design-video-creation/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-23.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260910T090000
DTEND;TZID=America/Los_Angeles:20260910T103000
DTSTAMP:20260905T084704
CREATED:20260827T195217Z
LAST-MODIFIED:20260827T195217Z
UID:5153-1789030800-1789036200@longbeachsbdc.org
SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session\, we’ll break down the essentials and help you build a solid foundation to boost your visibility\, attract customers\, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game\, this workshop will give you clarity and action steps. \nWhat We’ll Cover: \n–Your Website: What every high-performing site needs — and how to improve yours (even if it’s DIY). \n–SEO Basics: How to show up on Google and attract traffic without paying for ads. \n–Claiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to find and trust you. \n–Strategic Partnerships: Learn how to identify\, pitch\, and collaborate with businesses that can refer or promote you. \n–90-Day Marketing Calendar: Walk away with a simple\, repeatable content and outreach plan to stay visible and consistent. \nYou’ll Leave With: \n–A checklist of must-haves for your online presence \n–Best practices for Yelp and Google profiles \n–How to have a website that generates leads \n–12-month marketing calendar \n–90-days Business Growth Plan \n–Practical tools and resources to help you get things done efficiently \n–Clear next steps tailored to your business goals \nWho Should Attend: \nBusiness owners and entrepreneurs who want to build credibility\, increase visibility\, and create sustainable marketing habits. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/marketing-essentials-for-business-growth-build-your-visibility-drive-results-14/
LOCATION:Webinar
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2025/05/profit-57.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T140000
DTEND;TZID=America/Los_Angeles:20260827T153000
DTSTAMP:20260905T084704
CREATED:20260721T221658Z
LAST-MODIFIED:20260721T221658Z
UID:5131-1787839200-1787844600@longbeachsbdc.org
SUMMARY:The Importance of Vision and Mission When Marketing Your Business
DESCRIPTION:If you are a business owner and someone asks you\, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter\, explaining what you do\, why you do it\, and how people benefit from using your products or services. This workshop examines how to build your story\, focusing on two key components: your Vision and your Mission. \nYou will learn: \n\nWhy Vision and Mission are critical to any business of any size\nHow to define your Vision\nHow to define your Mission\nHow to define what makes you unique\nHow all of this ties in to building a powerful story for your marketing campaigns\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/the-importance-of-vision-and-mission-when-marketing-your-business-5/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-13.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T113000
DTEND;TZID=America/Los_Angeles:20260827T130000
DTSTAMP:20260905T084704
CREATED:20260721T221915Z
LAST-MODIFIED:20260721T221915Z
UID:5129-1787830200-1787835600@longbeachsbdc.org
SUMMARY:Funding Your Growth For Existing and Start-up Small Businesses
DESCRIPTION:Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? \nJoin SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. \nTopics include:  \n\nHow well do you know your business?\nHow to forecast your growth\nHow to fund your growth\nWhat lenders are looking for\nPreparing your loan package\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/funding-your-growth-for-existing-and-start-up-small-businesses-5/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Loans & Capital
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/08/profit-22.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T100000
DTEND;TZID=America/Los_Angeles:20260827T113000
DTSTAMP:20260905T084704
CREATED:20260721T222117Z
LAST-MODIFIED:20260721T222117Z
UID:5127-1787824800-1787830200@longbeachsbdc.org
SUMMARY:Claude 102: Projects\, Artifacts\, SOPs & Workflows An intermediate hands-on session for small business owners\, and more
DESCRIPTION:If you’ve mastered the basics of AI prompting\, it’s time to take the next step. In this interactive 90-minute workshop\, you’ll learn how to transform Claude from a simple chatbot into a reliable business partner that helps you organize projects\, create reusable business assets\, document processes\, and automate everyday tasks. You’ll discover practical strategies to reduce repetitive work while maintaining consistency across your business. \n  \nDesigned specifically for small business owners\, entrepreneurs\, and professionals\, this hands-on session will show you how to build AI-powered systems that streamline operations\, improve productivity\, and create scalable workflows. You’ll leave with templates\, frameworks\, and real-world examples you can immediately implement to save time\, enhance customer experiences\, and focus on growing your business. \n  \nBy the end of this session you will:\n\nBuild and organize a Claude Project to manage ongoing business initiatives.\nCreate reusable Artifacts for marketing\, sales\, and operations.\nDraft a professional Standard Operating Procedure (SOP) using AI.\nDesign repeatable AI workflows that automate routine business tasks.\nTrain Claude to understand your writing style\, brand voice\, and business preferences.\nBuild a simple AI-powered dashboard to organize prompts\, templates\, and business resources.\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/claude-102-projects-artifacts-sops-workflows-an-intermediate-hands-on-session-for-small-business-owners-and-more/
LOCATION:Webinar
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-23.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T090000
DTEND;TZID=America/Los_Angeles:20260827T100000
DTSTAMP:20260905T084704
CREATED:20260721T222415Z
LAST-MODIFIED:20260721T222439Z
UID:5125-1787821200-1787824800@longbeachsbdc.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/live-qa-all-about-marketing-your-small-business-28/
LOCATION:Webinar
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-24.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260821T150000
DTEND;TZID=America/Los_Angeles:20260821T170000
DTSTAMP:20260905T084704
CREATED:20260824T185115Z
LAST-MODIFIED:20260824T185115Z
UID:5163-1787324400-1787331600@longbeachsbdc.org
SUMMARY:Small Claims for Small Businesses
DESCRIPTION:Summary \nUnpaid invoices. Broken contracts. Customers who won’t pay. Small business owners face these disputes regularly — and small claims court offers a fast\, low-cost way to resolve them without hiring a lawyer. This workshop\, presented by SBDC business advisor Michael DeDonato\, J.D.\, M.B.A. walks business owners through exactly how the process works in California. \nLearning Objectives \nBy the end of this session\, attendees will be able to: \n\nDetermine eligibility and limits — Understand the dollar limits for suing as an individual vs. a business entity\, and the restrictions on how many claims can be filed per year.\nIdentify a valid legal claim — Learn to distinguish a legally recognized reason someone owes money from a mere feeling of being wronged\, using real-world examples (unpaid loans\, broken contracts\, unpaid services).\nChoose the correct court and file properly — Learn how to determine proper venue\, complete the right forms (SC-100\, SC-103\, SC-104\, etc.)\, and correctly name the defendant to protect your ability to collect.\nUnderstand fees and fee waivers — Know filing costs by claim amount and how to request a fee waiver if needed.\nNavigate special situations — Recognize the unique rules for suing government agencies\, healthcare providers\, and attorneys over fees.\nPrepare for the hearing — Know what evidence to gather\, service and notice requirements\, postponement procedures\, and options like the LA-ODR/TurboCourt online settlement tool.\nUnderstand outcomes and limitations — Learn what happens after judgment\, including the 30-day waiting period\, collection responsibilities (the court won’t collect for you)\, and appeal rights.\n\nWho Should Attend \n\nSmall business owners and entrepreneurs owed money by clients\, vendors\, tenants\, or contractors\nSole proprietors\, partnerships\, LLCs\, and corporations considering whether to pursue a dispute in court\nLandlords or business owners with rental-related disputes\nAnyone who has been served or threatened with a small claims lawsuit and wants to understand the process from the defendant’s side\nBusiness advisors\, bookkeepers\, and consultants who support clients with contract and payment disputes\nBusiness owners who want a low-cost\, no-lawyer-required alternative to civil litigation\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/small-claims-for-small-businesses-2/
LOCATION:Webinar
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/03/profit-12.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260819T150000
DTEND;TZID=America/Los_Angeles:20260819T170000
DTSTAMP:20260905T084704
CREATED:20260721T222635Z
LAST-MODIFIED:20260721T222635Z
UID:5122-1787151600-1787158800@longbeachsbdc.org
SUMMARY:Developing An Actionable Business Plan
DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business.     \nIn this class we will actively work on:    \n–Defining your business model    \n–Identifying your place in the market    \n–Identifying your customers and revenue channels    \n–Identifying expansion opportunities    \n–Costing and pricing    \n–Revenue and expense projections    \n–Funding strategies \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/developing-an-actionable-business-plan-54/
LOCATION:Webinar
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2026/06/profit-86.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260818T170000
DTEND;TZID=America/Los_Angeles:20260818T183000
DTSTAMP:20260905T084704
CREATED:20260721T222949Z
LAST-MODIFIED:20260721T223010Z
UID:5120-1787072400-1787077800@longbeachsbdc.org
SUMMARY:How To Sell When You're Not A Salesperson
DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \nTopics covered include:\n–The psychological barriers that could be holding you back and the tools required to overcome them.\n–Understanding the components of an effective sales pitch.\n–Learning the tools necessary to build an effective pitch for your business/product.\n–The sales process\, including how to develop a plan to address each client’s needs. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/how-to-sell-when-youre-not-a-salesperson-61/
LOCATION:Webinar
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/02/profit-4.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260813T090000
DTEND;TZID=America/Los_Angeles:20260813T103000
DTSTAMP:20260905T084704
CREATED:20260721T223403Z
LAST-MODIFIED:20260721T223403Z
UID:5117-1786611600-1786617000@longbeachsbdc.org
SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session\, we’ll break down the essentials and help you build a solid foundation to boost your visibility\, attract customers\, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game\, this workshop will give you clarity and action steps. \nWhat We’ll Cover: \n–Your Website: What every high-performing site needs — and how to improve yours (even if it’s DIY). \n–SEO Basics: How to show up on Google and attract traffic without paying for ads. \n–Claiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to find and trust you. \n–Strategic Partnerships: Learn how to identify\, pitch\, and collaborate with businesses that can refer or promote you. \n–90-Day Marketing Calendar: Walk away with a simple\, repeatable content and outreach plan to stay visible and consistent. \nYou’ll Leave With: \n–A checklist of must-haves for your online presence \n–Best practices for Yelp and Google profiles \n–How to have a website that generates leads \n–12-month marketing calendar \n–90-days Business Growth Plan \n–Practical tools and resources to help you get things done efficiently \n–Clear next steps tailored to your business goals \nWho Should Attend: \nBusiness owners and entrepreneurs who want to build credibility\, increase visibility\, and create sustainable marketing habits. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/marketing-essentials-for-business-growth-build-your-visibility-drive-results-13/
LOCATION:Webinar
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2025/05/profit-57.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260812T150000
DTEND;TZID=America/Los_Angeles:20260812T170000
DTSTAMP:20260905T084704
CREATED:20260721T223621Z
LAST-MODIFIED:20260721T223621Z
UID:5114-1786546800-1786554000@longbeachsbdc.org
SUMMARY:Turning Your Dream Into A Business
DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby.     \nIn this class we will help you:    \n–Figure out what you don’t know    \n–Define your basic business model    \n–Outline the basic steps of setting up your entity and bank account    \n–Figure out the appropriate licenses\, permits and insurances    \n–Understand available funding strategies    \n–Begin to form your basic business plan \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/turning-your-dream-into-a-business-51/
LOCATION:Webinar
CATEGORIES:Launching a New Business
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2025/05/profit-56.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260810T150000
DTEND;TZID=America/Los_Angeles:20260810T170000
DTSTAMP:20260905T084704
CREATED:20260721T223914Z
LAST-MODIFIED:20260721T223914Z
UID:5112-1786374000-1786381200@longbeachsbdc.org
SUMMARY:How To Set Up & Register Your Business
DESCRIPTION:This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this\, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. \nOur discussion will cover legal formation for startups\, including:\n–LLC’s\, S-Corporations\, C-Corporations\n–DBA’s\n–Business permits \n–Resale Certificates\n–Federal Employer Identification Numbers (FEIN)\n–Other regulatory filing \nWe will also discuss:\n–The vision you have for your business\, especially regarding its size and the proposed number of employees\n–Legal restrictions and the level of control you wish to have over your business\n–The level of “structure” that works best for you\n–The business’s vulnerability to lawsuits\n–The tax implications of the different ownership structures\n–Whether or not you need to re-invest earnings into the business \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/how-to-set-up-register-your-business-34/
LOCATION:Webinar
CATEGORIES:Expanding & Growing,Launching a New Business
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-19.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260730T090000
DTEND;TZID=America/Los_Angeles:20260730T100000
DTSTAMP:20260905T084704
CREATED:20260625T042047Z
LAST-MODIFIED:20260625T042047Z
UID:5101-1785402000-1785405600@longbeachsbdc.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/live-qa-all-about-marketing-your-small-business-27/
LOCATION:Webinar
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2025/05/profit-57.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260729T170000
DTEND;TZID=America/Los_Angeles:20260729T183000
DTSTAMP:20260905T084704
CREATED:20260625T042004Z
LAST-MODIFIED:20260625T042004Z
UID:5100-1785344400-1785349800@longbeachsbdc.org
SUMMARY:How To Sell When You're Not A Salesperson
DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \nTopics covered include:\n–The psychological barriers that could be holding you back and the tools required to overcome them.\n–Understanding the components of an effective sales pitch.\n–Learning the tools necessary to build an effective pitch for your business/product.\n–The sales process\, including how to develop a plan to address each client’s needs. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/how-to-sell-when-youre-not-a-salesperson-60/
LOCATION:Webinar
CATEGORIES:Branding & Messaging,Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2026/06/profit-87.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260729T100000
DTEND;TZID=America/Los_Angeles:20260729T113000
DTSTAMP:20260905T084704
CREATED:20260623T203554Z
LAST-MODIFIED:20260623T203554Z
UID:5091-1785319200-1785324600@longbeachsbdc.org
SUMMARY:Claude 101 For Small Business Efficiency
DESCRIPTION:Are you looking for an alternative to ChatGPT and curious about what Anthropic’s Claude can do for your business? \nIn this practical 90-minute webinar\, you’ll get an overview of Claude and learn how small business owners\, consultants\, coaches\, and creatives can use it to save time\, improve communication\, and streamline workflows. We’ll explore how Claude can help with writing\, brainstorming\, organizing ideas\, analyzing information\, and building custom projects that support your business goals. \nYou’ll also get a look at some of Claude’s more advanced features\, including Projects\, customization\, Artifacts\, and how it can support light coding and vibe coding to help you create simple tools\, apps\, and business assets faster and more easily. \nWhether you are brand-new to Claude or already using AI and want to expand your toolkit\, this session will help you understand how to use Claude strategically to improve efficiency\, creativity\, and growth. \nWhat You’ll Learn: \n–What Claude is and how it compares to other AI tools like ChatGPT \n–How to use Claude for everyday business tasks like content creation\, brainstorming\, summarizing\, and planning \n–How Projects can help you organize ongoing work and create more consistent outputs \n–How to customize Claude to better reflect your voice\, brand\, and business needs \n–How Artifacts work and how they can help you create usable business assets \n–How Claude can support coding\, simple app creation\, and “vibe coding” even if you are not a developer \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/claude-101-for-small-business-efficiency-2/
LOCATION:Webinar
CATEGORIES:Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-23.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260723T113000
DTEND;TZID=America/Los_Angeles:20260723T130000
DTSTAMP:20260905T084704
CREATED:20260623T204550Z
LAST-MODIFIED:20260624T022336Z
UID:5089-1784806200-1784811600@longbeachsbdc.org
SUMMARY:Funding Your Growth: For Existing and Start-up Small Businesses
DESCRIPTION:Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? \n  \nJoin SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. \n  \nTopics include:  \n  \n\nHow well do you know your business?\n\n  \n\nHow to forecast your growth\n\n  \n\nHow to fund your growth\n\n  \n\nWhat lenders are looking for\n\n  \n\nPreparing your loan package\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/funding-your-growth-for-exhsting-and-start-up-small-businesses/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Loans & Capital
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/08/profit-22.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260722T150000
DTEND;TZID=America/Los_Angeles:20260722T170000
DTSTAMP:20260905T084704
CREATED:20260625T041756Z
LAST-MODIFIED:20260625T041756Z
UID:5099-1784732400-1784739600@longbeachsbdc.org
SUMMARY:Developing An Actionable Business Plan
DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business.    \nIn this class we will actively work on:  \n–Defining your business model    \n–Identifying your place in the market    \n–Identifying your customers and revenue channels    \n–Identifying expansion opportunities    \n–Costing and pricing    \n–Revenue and expense projections    \n–Funding strategies \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/developing-an-actionable-business-plan-53/
LOCATION:Webinar
CATEGORIES:Business Planning,Expanding & Growing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2026/06/profit-86.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260721T160000
DTEND;TZID=America/Los_Angeles:20260721T173000
DTSTAMP:20260905T084704
CREATED:20260625T041623Z
LAST-MODIFIED:20260625T041623Z
UID:5098-1784649600-1784655000@longbeachsbdc.org
SUMMARY:Growing A Consulting Business
DESCRIPTION:Are you a consultant\, coach\, entrepreneur\, or professional ready to grow your consulting business but not sure how to position yourself\, attract clients\, or get paid for your expertise? This hands-on workshop is designed to help you understand and implement the core strategies needed to create\, grow\, and sustain a consulting business. \nIn this session\, we’ll break down the essentials and help you build a solid foundation to define your services\, strengthen your credibility\, attract customers\, and turn relationships into business opportunities. Whether you’re just getting started or looking to tighten up your consulting approach\, this workshop will give you clarity and action steps. \nWhat We’ll Cover:  \n–Positioning Yourself as a Consultant: How to define what you do\, what services you offer\, and how to communicate your value. \n–Core Services: How to identify your key consulting services and build your brand around them. \n–Target Market: How to understand who your ideal clients are and where to focus your business development efforts. –Brand & Credibility: How to look professional\, build trust\, and strengthen your reputation as a consultant. \n–Attracting Clients: How to create better consulting conversations\, generate interest\, and build relationships that lead to opportunities. \n–Strategic Partnerships: Learn how to identify\, pitch\, and collaborate with people and businesses that can refer or promote you. \n–Getting Paid: Understand different pricing options\, including hourly\, flat fee\, retainer\, and value-based pricing. \nYou’ll Leave With:  \n–A clearer direction for your consulting business Ideas for defining your core services and target market \n–Practical ways to attract and work with clients \n–Tips for building credibility and stronger partnerships \n–Pricing and proposal considerations Clear next steps to grow your consulting business \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/growing-a-consulting-business/
LOCATION:Webinar
CATEGORIES:Expanding & Growing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/11/profit-45.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260716T120000
DTEND;TZID=America/Los_Angeles:20260716T133000
DTSTAMP:20260905T084704
CREATED:20260623T203749Z
LAST-MODIFIED:20260623T203840Z
UID:5090-1784203200-1784208600@longbeachsbdc.org
SUMMARY:How To Build A Road Map To Start Your Business
DESCRIPTION:Are you thinking of starting a business? Are you trying to determine if it’s the right course of action? This workshop focuses on answering 13 important questions to help you build a road map to determine how best to proceed with your entrepreneurial vision. \n  \nWe will address: \n\nPhilosophical questions to help you define your Vision and Mission\nPractical questions about the cost of starting and growing your business\nTactical questions about how to build your customer base\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/how-to-build-a-road-map-to-start-your-business-4/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/03/profit-9.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260715T150000
DTEND;TZID=America/Los_Angeles:20260715T170000
DTSTAMP:20260905T084704
CREATED:20260625T041536Z
LAST-MODIFIED:20260625T041536Z
UID:5097-1784127600-1784134800@longbeachsbdc.org
SUMMARY:Turning Your Dream Into A Business
DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby.     \nIn this class we will help you:    \n–Figure out what you don’t know    \n–Define your basic business model    \n–Outline the basic steps of setting up your entity and bank account    \n–Figure out the appropriate licenses\, permits and insurances    \n–Understand available funding strategies    \n–Begin to form your basic business plan \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/turning-your-dream-into-a-business-50/
LOCATION:Webinar
CATEGORIES:Launching a New Business
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/08/profit-27.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260713T150000
DTEND;TZID=America/Los_Angeles:20260713T163000
DTSTAMP:20260905T084704
CREATED:20260625T041452Z
LAST-MODIFIED:20260625T041452Z
UID:5096-1783954800-1783960200@longbeachsbdc.org
SUMMARY:Decisions\, Decisions! How To Approach Business Decisions With Confidence & Clarity
DESCRIPTION:Why Attend? \nEvery business owner faces tough decisions—whether it’s investing in new equipment\, expanding services\, or launching a marketing campaign. Make the right call every time! Join us for a dynamic\, 90-minute webinar where you’ll learn practical frameworks and tools to approach business decisions with confidence\, clarity\, and strategy. \nThis webinar is perfect for small business owners\, entrepreneurs\, and managers who want to: \n–Frame problems effectively and identify the real challenges holding your business back. \n–Leverage proven methodologies like OKRs\, SMART Goals\, Pro/Con Analysis\, Risk/Reward Matrices\, and Decision Trees. \n–Maximize resources—capital\, human talent\, technology\, and research—to make informed\, data-driven choices. \n–Avoid costly mistakes by analyzing risks\, rewards\, and long-term impacts before committing. \n–Turn decisions into action with clear implementation plans and performance tracking. \nWhat You’ll Learn: \nHow to Frame the Problem: Use storytelling techniques to identify the “dragon” (challenges) and “treasure” (goals) in your business. \nStep-by-Step Decision-Making: A structured approach to defining goals\, gathering resources\, and evaluating options. \nPractical Tools & Examples: \n– Objectives and Key Results (OKRs) \n– SMART Goals \n– Pro/Con Analysis \n– Risk/Reward Matrices \n– Economic Analysis & ROI Calculations \nReal-World Scenarios: Case studies on leasing vs. buying equipment\, expanding services\, and using LinkedIn for lead generation. \nManagement by Objectives (MBO): Align team goals with company objectives for better performance and accountability. \nKey Performance Indicators (KPIs) vs. Objectives and Key Results (OKRs): Understand the difference and how to use both to track success. \nWho Should Attend? \nSmall business owners struggling with growth decisions (e.g.\, hiring\, expansion\, marketing). \nEntrepreneurs looking to validate ideas or pivot strategies. \nManagers & team leads responsible for operational or financial decisions. \nStartups & solopreneurs needing a clear roadmap for scaling smartly. \nWhy This Webinar Stands Out: \nNo fluff\, just actionable insights – Michael DeDonato brings decades of experience as a CFO\, business advisor\, J.D.\, and M.B.A. \nInteractive & engaging— live Q&A and practical exercises to apply what you learn. \nFree resources— downloadable templates for decision-making frameworks. \nAccess to no-cost business advising opportunities with the Long Beach Small Business Development Center (SBDC). \nBonus: \nAttendees will receive a free decision-making toolkit\, including: \n–Templates for OKRs\, SMART Goals\, and Risk/Reward Matrices. \n–A checklist for evaluating business decisions. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/decisions-decisions-how-to-approach-business-decisions-with-confidence-clarity-3/
LOCATION:Webinar
CATEGORIES:Business Planning,Expanding & Growing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2026/06/profit-85.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260709T090000
DTEND;TZID=America/Los_Angeles:20260709T103000
DTSTAMP:20260905T084704
CREATED:20260625T041130Z
LAST-MODIFIED:20260625T041130Z
UID:5095-1783587600-1783593000@longbeachsbdc.org
SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session\, we’ll break down the essentials and help you build a solid foundation to boost your visibility\, attract customers\, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game\, this workshop will give you clarity and action steps. \nWhat We’ll Cover: \nYour Website: What every high-performing site needs — and how to improve yours (even if it’s DIY). \nSEO Basics: How to show up on Google and attract traffic without paying for ads. \nClaiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to find and trust you. \nStrategic Partnerships: Learn how to identify\, pitch\, and collaborate with businesses that can refer or promote you. \n90-Day Marketing Calendar: Walk away with a simple\, repeatable content and outreach plan to stay visible and consistent. \nYou’ll Leave With: \n–A checklist of must-haves for your online presence \n–Best practices for Yelp and Google profiles \n–How to have a website that generates leads \n–12-month marketing calendar \n–90-days Business Growth Plan \n–Practical tools and resources to help you get things done efficiently \n–Clear next steps tailored to your business goals \nWho Should Attend: \nBusiness owners and entrepreneurs who want to build credibility\, increase visibility\, and create sustainable marketing habits. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/marketing-essentials-for-business-growth-build-your-visibility-drive-results-12/
LOCATION:Webinar
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2025/05/profit-57.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260629T110000
DTEND;TZID=America/Los_Angeles:20260629T123000
DTSTAMP:20260905T084704
CREATED:20260526T235411Z
LAST-MODIFIED:20260526T235411Z
UID:5073-1782730800-1782736200@longbeachsbdc.org
SUMMARY:Live Q&A: All About Growing Your Sales and Making Your Processes More Efficient
DESCRIPTION:Join the Long Beach SBDC for our live Q&A addressing questions on how to increase the sales of your business and how to make your operation run more efficiently. SBDC business advisors Mike Huntley and Herb Thompson will interact live with the audience via Zoom and answer questions covering a broad range of topics that include\, but are not limited to: \n\nSales Growth Strategies for Small Businesses\nPractical ways to increase revenue\, improve conversion rates\, and expand your customer base without significantly increasing overhead.\nOperational Efficiency & Process Improvement\nIdentifying bottlenecks\, reducing waste\, and streamlining workflows to improve productivity and profitability.\nCost Control & Profit Margin Optimization\nManaging expenses\, pricing strategies\, and improving margins while maintaining quality and customer satisfaction.\nMarketing & Customer Acquisition Tactics\nLeveraging digital marketing\, referrals\, partnerships\, and branding to drive consistent sales growth.\nScaling Your Business Sustainably\nSystems\, staffing\, capacity planning\, and infrastructure needed to grow without creating operational chaos.\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/live-qa-all-about-growing-your-sales-and-making-your-processes-more-efficient-3/
LOCATION:Webinar
CATEGORIES:Business Development & Operations,Business Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/03/profit-9.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
END:VCALENDAR