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SUMMARY:Instagram for Success (During The Holidays) 6-Week Webinar Series
DESCRIPTION:Instagram (“IG”) has over 200 million visits per day. There has been an 80% increase on Instagram Live\, and 60% of visitors say they discover new products on Instagram. \nIn this 6-week Webinar series\, instructor Deborah Deras will teach you how to sell on Instagram\, use hashtag strategies\, create compelling IG stories\, use Instagram Live\, and use IGTV and use Instagram Reels (The Tik Tok of Instagram). \nHow To Sell On Instagram \nWEBINAR ONE \nWednesday\, October 13\, 2021 \n2pm to 4pm \n  \nWe all know that Instagram has become even hotter since the pandemic began\, and people are now using it for voting campaigns\, yoga classes\, and more. But how to get started? First\, you need to set up your Instagram in alignment with your brand\, and in this webinar\, you will learn the basics of how to develop your brand on IG so you can sell. You will learn: \n  \n\nWhat the Instagram platform is and how it is very different from other platforms\nHow to set up your Profile to be found by your target audience\nHow to schedule your content for the entire week\nHow to organically get followers\nHow to turn “likes” into sales with one link\nHow to create compelling content\nHow to use Highlights as sales tools\nHow to create appealing content that aligns with your brand\n\n  \n  \nHow To Use Instagram Hashtags To Get Ideal Clients  \nWEBINAR TWO  \nWednesday\, October 20\, 2021 \n2pm to 4pm \n  \nOn Instagram\, hashtags are the key to targeting new clients/customers. Without the proper ones\, you will not be discovered\, but with the right ones\, you can gain attention for your brand from your ideal target market and current customers. And with the right hashtags\, you’ll even generate strategic alliances. You will learn: \n  \n\nWhat are hashtags?\nWhy aren’t all hashtags created equal?\nA case study of how a hashtag booked a $3\,500 client\nHow to make money from a hashtag\nHow many hashtags can you use\, and what should you use to attract ideal customers?\nHow to do market research on hashtags to come up in the feed\nHow to use hashtags in IG Stories\, and why.\n\n  \n  \n How To Use Instagram Stories For Sales Success \nWEBINAR THREE \nWednesday\, October 27\, 2021 \n2pm to 4pm \n  \nAs of 2020\, the main “feed” is dead and everyone is paying attention to IG stories. Why? Because IG Stories are what people are consuming\, according to Social Media Examiner. Why? Because these kinds of stories are the unfiltered\, authentic version of your brand. People don’t believe manufactured posts. Rather\, they want to like\, trust\, and respect your brand in order to buy from you. You will learn: \n  \n\nWhat types of stories should you post\, and how that is different from the feed?\nHow to create a systematic storyboard that focuses on your brand and inspires sales\nHow to use engagement stickers\, locations\, and hashtags to double your reach\nHow to increase conversions in stories to get sales\nHow to get shoppable stickers\n\n  \n  \nHow To Do Instagram Live For Sales \nWEBINAR FOUR \nWednesday\, November 3\, 2021 \n2pm to 4pm \n  \nWe all know a picture paints a thousand words\, a video says 10\,000 words\, and a live video has infinite possibilities. There are so many case studies of small business owners\, like the DJ\, D-Nice\, where he went from 80K to over 1 million followers and landed a brand partnership with Michelle Obama. Results may vary\, but when you learn to master this Instagram Live tool on Instagram\, you can position your business and brand for an increase in sales. You will learn: \n  \n\nHow to start an Instagram Live\nHow to write a script for your Live\nHow to increase engagement of the audience on the IG Live\nWhat happens after the Live is over\nHow to re-purpose the Live in other places by promoting replay\nHow to position your IG strategy into leads\, relationship building\, and sales\n\n  \n  \nHow To Use IGTV To Grow Business  \nWEBINAR FIVE  \nWednesday\, November 10\, 2021 \n2pm to 4pm \n  \nWe all have heard of YouTube\, but Instagram can now provide you with your own broadcasting network on Instagram\, called “IGTV.” This is one of the newest features that gives you the ability to create long-form videos. You will learn: \n\nHow to set up your IGTV\nHow to post on IGTV\nHow to edit my IGTV\nWhat content to post on IGTV\nHow to convert to sales\nHow IGTV can build your brand\n\n  \n  \nHow to Use Instagram Reels \nWEBINAR SIX \nWednesday\, November 17\, 2021 \n2pm to 4pm \n  \nInstagram Reels is Instagram’s take on the ever-popular TikTok and other new tools like Byte and Triller. Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. You will learn: \n  \n\nWhat are Instagram Reels?\nHow to select the music\, speed\, and filters\nHow to shoot your video\nHow your reels are found in the discovery tab to target potential new customers\nHow to optimize your reels to target your ideal client/customer\nHow to convert reels into sales\n\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/instagram-for-success-during-the-holidays-6-week-webinar-series/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/jpeg:https://longbeachsbdc.org/wp-content/uploads/sites/3/2020/10/instagram-food-scaled-e1602787034229.jpg
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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