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X-WR-CALNAME:SBDC Hosted by Long Beach City
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SUMMARY:Long Beach Retail Academy Master Class 2020
DESCRIPTION:Long Beach Retail Academy\nMaster Class 2020\nFebruary 20; March 5\, 19\, 24\n\nThe Long Beach Retail Academy Master Class 2020 is brought to you in partnership with the Long Beach Small Business Development Center (SBDC) and the City of Long Beach. \nThis intensive 4-part class is designed to assist existing retailers in tackling challenges in areas such as financials\, marketing\, leases\, hiring\, operations\, accessing capital\, and more.\nWho Should Attend?\nRetail establishments that are located in Long Beach and have been in business 1+ years\, have employees\, or need to add them.\nWhy Attend?\n-Stay relevant\n-Stay competitive\n-Get and stay profitable\n-Understand multiple channels of distribution\n-Integrating and balancing online sales with your brick and mortar\n-Understand your financial position\n-Reinvest in your business and community\nWhat Can I Expect?\n-A cohort style learning environment of 10-20 participants\n-4 hands-on\, working classes that meet every other week for 2 ½ hours each\n-Individual consulting sessions\, with an SBDC Advisor between classes\, to work on homework and specific issues\n-An actionable plan at the end of the series\n-Access to key city departments and policymakers\nWhere are the classes taught?\n\nFeb 20th\, Mar 19th\, 24th-\nBixby Park Community Center\n130 Cherry Avenue\, Long Beach\, CA 90802 \nMarch 5th-\nLong Beach Senior Center (March 5th only)\n1150 East 4th Street\, Long Beach\, CA 90802\nCurriculum:\nClass #1: Thursday\, February 20th 11am to 1:30pm\n\n-Understanding key financial reports & ratios\n-Create personalized key performance indicators (KPI’s)\, Mile Markers\, Success Indicators\, Measuring Sticks \nClass #2: Thursday\, March 5th\, 2020 – 11am to 1:30pm\n-Customer Segmentation/Analysis\n-Digital Marketing and Social Media\n-Creating a unique\, memorable and authentic customer experience\nClass #3: Thursday\, March 19th\, 2020 – 11am to 1:30pm\n-In-Store Operations\, inventory control\, CRM\, etc.\n-Team building: Acquiring\, developing and retaining talent\n -Funding expansion\nClass #4: Tuesday\, March 24th\, 2020 – 11am to 1:30pm\n-Presenting the plan\n-Graduation\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/long-beach-retail-academy-master-class-2020/
LOCATION:Bixby Park Community Center\, 130 Cherry Ave\, Long Beach\, CA\, 90802\, United States
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2020/01/LBRA-logo-large-e1580325578129.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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