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X-WR-CALNAME:SBDC Hosted by Long Beach City
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X-WR-CALDESC:Events for SBDC Hosted by Long Beach City
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DTSTART:20260308T100000
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DTSTART:20261101T090000
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DTSTART;TZID=America/Los_Angeles:20260521T113000
DTEND;TZID=America/Los_Angeles:20260521T130000
DTSTAMP:20260521T063141
CREATED:20260428T212248Z
LAST-MODIFIED:20260428T212248Z
UID:5045-1779363000-1779368400@longbeachsbdc.org
SUMMARY:Funding Your Growth: For Existing and Start-up Small Businesses
DESCRIPTION:Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? \nJoin SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. \nTopics include: \nHow well do you know your business? \nHow to forecast your growth \nHow to fund your growth \nWhat lenders are looking for \nPreparing your loan package \n  \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/funding-your-growth-for-existing-and-start-up-small-businesses-4/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Loans & Capital
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ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260521T140000
DTEND;TZID=America/Los_Angeles:20260521T153000
DTSTAMP:20260521T063141
CREATED:20260428T212457Z
LAST-MODIFIED:20260428T212457Z
UID:5044-1779372000-1779377400@longbeachsbdc.org
SUMMARY:The Importance of Vision and Mission When Marketing Your Business
DESCRIPTION:If you are a business owner and someone asks you\, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter\, explaining what you do\, why you do it\, and how people benefit from using your products or services. This workshop examines how to build your story\, focusing on two key components: your Vision and your Mission. \n\nYou will learn: \nWhy Vision and Mission are critical to any business of any size \nHow to define your Vision \nHow to define your Mission \nHow to define what makes you unique \nHow all of this ties in to your building a powerful story for your marketing campaigns \n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/the-importance-of-vision-and-mission-when-marketing-your-business-3/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Business Planning
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ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260528T100000
DTEND;TZID=America/Los_Angeles:20260528T113000
DTSTAMP:20260521T063141
CREATED:20260428T210714Z
LAST-MODIFIED:20260428T210928Z
UID:5050-1779962400-1779967800@longbeachsbdc.org
SUMMARY:Claude Part 2 — Projects\, Artifacts\, SOPs & Building Your Unique AI Voice
DESCRIPTION:In this intermediate\, hands-on session\, for those using basic Claude\, you’ll go beyond basic prompting and unlock the real power of Claude for your business. Designed for small business owners\, entrepreneurs\, and professionals building a side hustle\, this webinar focuses on using Claude to create structured projects\, reusable artifacts\, and streamlined systems that save time and increase output. You’ll learn how to move from one-off prompts to building scalable workflows that support content creation\, marketing\, operations\, and client delivery. \n  \nWe’ll also explore how to develop your unique AI voice so your content sounds like you\, not generic automation. By the end of the session\, you’ll understand how to create SOPs (Standard Operating Procedures) using Claude\, design repeatable frameworks\, and turn AI into a consistent\, high-performing business partner. This is where efficiency meets personalization—and where your side hustle begins to operate like a well-oiled machine. \nWhat You’ll Walk Away With:\n  \n\nA repeatable system to create projects and artifacts inside Claude for ongoing business use\n\n  \n\nA framework to build custom SOPs that automate daily and weekly tasks\n\n  \n\nA method to develop and refine your unique AI-generated brand voice\n\n  \nFacilitator:\nDeborah Deras is an AI trainer\, two-time author\, international speaker\, and doctoral scholar with over three decades of business experience. As an AI educator\, marketing strategist\, and public speaking consultant\, she empowers organizations and entrepreneurs to leverage artificial intelligence to increase efficiency\, enhance marketing effectiveness\, and drive revenue growth. Her approach blends practical strategy with cutting-edge AI tools to help participants implement what they learn immediately. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/claude-part-2-projects-artifacts-sops-building-your-unique-ai-voice/
LOCATION:Webinar
CATEGORIES:Marketing
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ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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DTSTART;TZID=America/Los_Angeles:20260529T090000
DTEND;TZID=America/Los_Angeles:20260529T100000
DTSTAMP:20260521T063141
CREATED:20260428T210039Z
LAST-MODIFIED:20260428T210304Z
UID:5052-1780045200-1780048800@longbeachsbdc.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/live-qa-all-about-marketing-your-small-business-25/
LOCATION:Webinar
CATEGORIES:Marketing
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ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260617T170000
DTEND;TZID=America/Los_Angeles:20260617T183000
DTSTAMP:20260521T063141
CREATED:20260519T222000Z
LAST-MODIFIED:20260519T222000Z
UID:5065-1781715600-1781721000@longbeachsbdc.org
SUMMARY:How To Sell When You’re Not A Salesperson
DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \nTopics covered include:\n–The psychological barriers that could be holding you back and the tools required to overcome them.\n–Understanding the components of an effective sales pitch.\n–Learning the tools necessary to build an effective pitch for your business/product.\n–The sales process\, including how to develop a plan to address each client’s needs. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/how-to-sell-when-youre-not-a-salesperson-59/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Branding & Messaging,Marketing Planning
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ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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