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X-WR-CALNAME:SBDC Hosted by Long Beach City
X-ORIGINAL-URL:https://longbeachsbdc.org
X-WR-CALDESC:Events for SBDC Hosted by Long Beach City
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TZID:America/Los_Angeles
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DTSTART:20260308T100000
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DTSTART:20261101T090000
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260709T090000
DTEND;TZID=America/Los_Angeles:20260709T103000
DTSTAMP:20260705T083208
CREATED:20260625T041130Z
LAST-MODIFIED:20260625T041130Z
UID:5095-1783587600-1783593000@longbeachsbdc.org
SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session\, we’ll break down the essentials and help you build a solid foundation to boost your visibility\, attract customers\, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game\, this workshop will give you clarity and action steps. \nWhat We’ll Cover: \nYour Website: What every high-performing site needs — and how to improve yours (even if it’s DIY). \nSEO Basics: How to show up on Google and attract traffic without paying for ads. \nClaiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to find and trust you. \nStrategic Partnerships: Learn how to identify\, pitch\, and collaborate with businesses that can refer or promote you. \n90-Day Marketing Calendar: Walk away with a simple\, repeatable content and outreach plan to stay visible and consistent. \nYou’ll Leave With: \n–A checklist of must-haves for your online presence \n–Best practices for Yelp and Google profiles \n–How to have a website that generates leads \n–12-month marketing calendar \n–90-days Business Growth Plan \n–Practical tools and resources to help you get things done efficiently \n–Clear next steps tailored to your business goals \nWho Should Attend: \nBusiness owners and entrepreneurs who want to build credibility\, increase visibility\, and create sustainable marketing habits. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/marketing-essentials-for-business-growth-build-your-visibility-drive-results-12/
LOCATION:Webinar
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2025/05/profit-57.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260713T150000
DTEND;TZID=America/Los_Angeles:20260713T163000
DTSTAMP:20260705T083208
CREATED:20260625T041452Z
LAST-MODIFIED:20260625T041452Z
UID:5096-1783954800-1783960200@longbeachsbdc.org
SUMMARY:Decisions\, Decisions! How To Approach Business Decisions With Confidence & Clarity
DESCRIPTION:Why Attend? \nEvery business owner faces tough decisions—whether it’s investing in new equipment\, expanding services\, or launching a marketing campaign. Make the right call every time! Join us for a dynamic\, 90-minute webinar where you’ll learn practical frameworks and tools to approach business decisions with confidence\, clarity\, and strategy. \nThis webinar is perfect for small business owners\, entrepreneurs\, and managers who want to: \n–Frame problems effectively and identify the real challenges holding your business back. \n–Leverage proven methodologies like OKRs\, SMART Goals\, Pro/Con Analysis\, Risk/Reward Matrices\, and Decision Trees. \n–Maximize resources—capital\, human talent\, technology\, and research—to make informed\, data-driven choices. \n–Avoid costly mistakes by analyzing risks\, rewards\, and long-term impacts before committing. \n–Turn decisions into action with clear implementation plans and performance tracking. \nWhat You’ll Learn: \nHow to Frame the Problem: Use storytelling techniques to identify the “dragon” (challenges) and “treasure” (goals) in your business. \nStep-by-Step Decision-Making: A structured approach to defining goals\, gathering resources\, and evaluating options. \nPractical Tools & Examples: \n– Objectives and Key Results (OKRs) \n– SMART Goals \n– Pro/Con Analysis \n– Risk/Reward Matrices \n– Economic Analysis & ROI Calculations \nReal-World Scenarios: Case studies on leasing vs. buying equipment\, expanding services\, and using LinkedIn for lead generation. \nManagement by Objectives (MBO): Align team goals with company objectives for better performance and accountability. \nKey Performance Indicators (KPIs) vs. Objectives and Key Results (OKRs): Understand the difference and how to use both to track success. \nWho Should Attend? \nSmall business owners struggling with growth decisions (e.g.\, hiring\, expansion\, marketing). \nEntrepreneurs looking to validate ideas or pivot strategies. \nManagers & team leads responsible for operational or financial decisions. \nStartups & solopreneurs needing a clear roadmap for scaling smartly. \nWhy This Webinar Stands Out: \nNo fluff\, just actionable insights – Michael DeDonato brings decades of experience as a CFO\, business advisor\, J.D.\, and M.B.A. \nInteractive & engaging— live Q&A and practical exercises to apply what you learn. \nFree resources— downloadable templates for decision-making frameworks. \nAccess to no-cost business advising opportunities with the Long Beach Small Business Development Center (SBDC). \nBonus: \nAttendees will receive a free decision-making toolkit\, including: \n–Templates for OKRs\, SMART Goals\, and Risk/Reward Matrices. \n–A checklist for evaluating business decisions. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/decisions-decisions-how-to-approach-business-decisions-with-confidence-clarity-3/
LOCATION:Webinar
CATEGORIES:Business Planning,Expanding & Growing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2026/06/profit-85.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260715T150000
DTEND;TZID=America/Los_Angeles:20260715T170000
DTSTAMP:20260705T083208
CREATED:20260625T041536Z
LAST-MODIFIED:20260625T041536Z
UID:5097-1784127600-1784134800@longbeachsbdc.org
SUMMARY:Turning Your Dream Into A Business
DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby.     \nIn this class we will help you:    \n–Figure out what you don’t know    \n–Define your basic business model    \n–Outline the basic steps of setting up your entity and bank account    \n–Figure out the appropriate licenses\, permits and insurances    \n–Understand available funding strategies    \n–Begin to form your basic business plan \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/turning-your-dream-into-a-business-50/
LOCATION:Webinar
CATEGORIES:Launching a New Business
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ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260716T120000
DTEND;TZID=America/Los_Angeles:20260716T133000
DTSTAMP:20260705T083208
CREATED:20260623T203749Z
LAST-MODIFIED:20260623T203840Z
UID:5090-1784203200-1784208600@longbeachsbdc.org
SUMMARY:How To Build A Road Map To Start Your Business
DESCRIPTION:Are you thinking of starting a business? Are you trying to determine if it’s the right course of action? This workshop focuses on answering 13 important questions to help you build a road map to determine how best to proceed with your entrepreneurial vision. \n  \nWe will address: \n\nPhilosophical questions to help you define your Vision and Mission\nPractical questions about the cost of starting and growing your business\nTactical questions about how to build your customer base\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/how-to-build-a-road-map-to-start-your-business-4/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/03/profit-9.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260721T160000
DTEND;TZID=America/Los_Angeles:20260721T173000
DTSTAMP:20260705T083208
CREATED:20260625T041623Z
LAST-MODIFIED:20260625T041623Z
UID:5098-1784649600-1784655000@longbeachsbdc.org
SUMMARY:Growing A Consulting Business
DESCRIPTION:Are you a consultant\, coach\, entrepreneur\, or professional ready to grow your consulting business but not sure how to position yourself\, attract clients\, or get paid for your expertise? This hands-on workshop is designed to help you understand and implement the core strategies needed to create\, grow\, and sustain a consulting business. \nIn this session\, we’ll break down the essentials and help you build a solid foundation to define your services\, strengthen your credibility\, attract customers\, and turn relationships into business opportunities. Whether you’re just getting started or looking to tighten up your consulting approach\, this workshop will give you clarity and action steps. \nWhat We’ll Cover:  \n–Positioning Yourself as a Consultant: How to define what you do\, what services you offer\, and how to communicate your value. \n–Core Services: How to identify your key consulting services and build your brand around them. \n–Target Market: How to understand who your ideal clients are and where to focus your business development efforts. –Brand & Credibility: How to look professional\, build trust\, and strengthen your reputation as a consultant. \n–Attracting Clients: How to create better consulting conversations\, generate interest\, and build relationships that lead to opportunities. \n–Strategic Partnerships: Learn how to identify\, pitch\, and collaborate with people and businesses that can refer or promote you. \n–Getting Paid: Understand different pricing options\, including hourly\, flat fee\, retainer\, and value-based pricing. \nYou’ll Leave With:  \n–A clearer direction for your consulting business Ideas for defining your core services and target market \n–Practical ways to attract and work with clients \n–Tips for building credibility and stronger partnerships \n–Pricing and proposal considerations Clear next steps to grow your consulting business \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/growing-a-consulting-business/
LOCATION:Webinar
CATEGORIES:Expanding & Growing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/11/profit-45.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260722T150000
DTEND;TZID=America/Los_Angeles:20260722T170000
DTSTAMP:20260705T083208
CREATED:20260625T041756Z
LAST-MODIFIED:20260625T041756Z
UID:5099-1784732400-1784739600@longbeachsbdc.org
SUMMARY:Developing An Actionable Business Plan
DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business.    \nIn this class we will actively work on:  \n–Defining your business model    \n–Identifying your place in the market    \n–Identifying your customers and revenue channels    \n–Identifying expansion opportunities    \n–Costing and pricing    \n–Revenue and expense projections    \n–Funding strategies \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/developing-an-actionable-business-plan-53/
LOCATION:Webinar
CATEGORIES:Business Planning,Expanding & Growing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2026/06/profit-86.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260723T113000
DTEND;TZID=America/Los_Angeles:20260723T130000
DTSTAMP:20260705T083208
CREATED:20260623T204550Z
LAST-MODIFIED:20260624T022336Z
UID:5089-1784806200-1784811600@longbeachsbdc.org
SUMMARY:Funding Your Growth: For Existing and Start-up Small Businesses
DESCRIPTION:Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? \n  \nJoin SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. \n  \nTopics include:  \n  \n\nHow well do you know your business?\n\n  \n\nHow to forecast your growth\n\n  \n\nHow to fund your growth\n\n  \n\nWhat lenders are looking for\n\n  \n\nPreparing your loan package\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/funding-your-growth-for-exhsting-and-start-up-small-businesses/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Loans & Capital
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/08/profit-22.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260729T100000
DTEND;TZID=America/Los_Angeles:20260729T113000
DTSTAMP:20260705T083208
CREATED:20260623T203554Z
LAST-MODIFIED:20260623T203554Z
UID:5091-1785319200-1785324600@longbeachsbdc.org
SUMMARY:Claude 101 For Small Business Efficiency
DESCRIPTION:Are you looking for an alternative to ChatGPT and curious about what Anthropic’s Claude can do for your business? \nIn this practical 90-minute webinar\, you’ll get an overview of Claude and learn how small business owners\, consultants\, coaches\, and creatives can use it to save time\, improve communication\, and streamline workflows. We’ll explore how Claude can help with writing\, brainstorming\, organizing ideas\, analyzing information\, and building custom projects that support your business goals. \nYou’ll also get a look at some of Claude’s more advanced features\, including Projects\, customization\, Artifacts\, and how it can support light coding and vibe coding to help you create simple tools\, apps\, and business assets faster and more easily. \nWhether you are brand-new to Claude or already using AI and want to expand your toolkit\, this session will help you understand how to use Claude strategically to improve efficiency\, creativity\, and growth. \nWhat You’ll Learn: \n–What Claude is and how it compares to other AI tools like ChatGPT \n–How to use Claude for everyday business tasks like content creation\, brainstorming\, summarizing\, and planning \n–How Projects can help you organize ongoing work and create more consistent outputs \n–How to customize Claude to better reflect your voice\, brand\, and business needs \n–How Artifacts work and how they can help you create usable business assets \n–How Claude can support coding\, simple app creation\, and “vibe coding” even if you are not a developer \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/claude-101-for-small-business-efficiency-2/
LOCATION:Webinar
CATEGORIES:Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-23.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260729T170000
DTEND;TZID=America/Los_Angeles:20260729T183000
DTSTAMP:20260705T083208
CREATED:20260625T042004Z
LAST-MODIFIED:20260625T042004Z
UID:5100-1785344400-1785349800@longbeachsbdc.org
SUMMARY:How To Sell When You're Not A Salesperson
DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \nTopics covered include:\n–The psychological barriers that could be holding you back and the tools required to overcome them.\n–Understanding the components of an effective sales pitch.\n–Learning the tools necessary to build an effective pitch for your business/product.\n–The sales process\, including how to develop a plan to address each client’s needs. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/how-to-sell-when-youre-not-a-salesperson-60/
LOCATION:Webinar
CATEGORIES:Branding & Messaging,Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2026/06/profit-87.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260730T090000
DTEND;TZID=America/Los_Angeles:20260730T100000
DTSTAMP:20260705T083208
CREATED:20260625T042047Z
LAST-MODIFIED:20260625T042047Z
UID:5101-1785402000-1785405600@longbeachsbdc.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/live-qa-all-about-marketing-your-small-business-27/
LOCATION:Webinar
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2025/05/profit-57.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
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