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X-WR-CALNAME:SBDC Hosted by Long Beach City
X-ORIGINAL-URL:https://longbeachsbdc.org
X-WR-CALDESC:Events for SBDC Hosted by Long Beach City
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DTSTART:20260308T100000
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DTSTART:20261101T090000
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DTSTART;TZID=America/Los_Angeles:20261008T090000
DTEND;TZID=America/Los_Angeles:20261008T103000
DTSTAMP:20261004T193511
CREATED:20260917T210944Z
LAST-MODIFIED:20260917T211158Z
UID:5198-1791450000-1791455400@longbeachsbdc.org
SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session\, we’ll break down the essentials and help you build a solid foundation to boost your visibility\, attract customers\, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game\, this workshop will give you clarity and action steps. \nWhat We’ll Cover: \n–Your Website: What every high-performing site needs — and how to improve yours (even if it’s DIY). \n–SEO Basics: How to show up on Google and attract traffic without paying for ads. \n–Claiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to find and trust you. \n–Strategic Partnerships: Learn how to identify\, pitch\, and collaborate with businesses that can refer or promote you. \n–90-Day Marketing Calendar: Walk away with a simple\, repeatable content and outreach plan to stay visible and consistent.  \nYou’ll Leave With: \n–A checklist of must-haves for your online presence \n–Best practices for Yelp and Google profiles \n–How to have a website that generates leads \n–12-month marketing calendar \n–90-days Business Growth Plan \n–Practical tools and resources to help you get things done efficiently \n–Clear next steps tailored to your business goals  \nWho Should Attend: \nBusiness owners and entrepreneurs who want to build credibility\, increase visibility\, and create sustainable marketing habits. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/marketing-essentials-for-business-growth-build-your-visibility-drive-results-15/
LOCATION:Webinar
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-24.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261012T150000
DTEND;TZID=America/Los_Angeles:20261012T163000
DTSTAMP:20261004T193511
CREATED:20260917T210547Z
LAST-MODIFIED:20260917T210547Z
UID:5203-1791817200-1791822600@longbeachsbdc.org
SUMMARY:What You Need To Know About Insurance For Your Small Business
DESCRIPTION:Every business has certain risks related to its operation. To protect your business and personal assets\, insurance coverage is critical. In this workshop\, you will learn about the myriad types of insurance\, the rationale for procuring the various insurance types\, and come away with an understanding of how they can apply to your business. \nSpecific Learning Objectives:  \n\nWhy do small businesses need insurance?\nExactly what kinds of coverage are available?\nWhat insurance is needed for employees?\nWhat insurance is right for my business?\n\nBy the end of the workshop\, you should expect to have a basic understanding of the different types of insurance that are available to you\, and what type of coverage should be considered to protect your business. \nWe will cover: \n\nClaims Made vs. Occurrence Policies\nGeneral/Business Liability Insurance\nProfessional Liability / Errors & Omissions Insurance (E&O)\nMalpractice Insurance\nDirectors and Officers (D&O) Insurance\nProduct Liability Insurance\nBusiness Interruption Insurance\nKey woman/man Life Insurance\nEmployee Health Insurance\nWorkers Compensation Insurance\nAccounts Receivable Insurance (Trade Credit)\nInventory/Stock Insurance\nContractor’s Building Risk Insurance\nCommercial Property Insurance\nCommercial Auto Insurance\nCargo/Freight Insurance\nData Breach Insurance\nCybersecurity Insurance\nIntellectual Property Insurance\nCommercial Crime & Forgery Insurance\nCrypto Insurance\nUmbrella Policies\n\nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/what-you-need-to-know-about-insurance-for-your-small-business-13/
LOCATION:Webinar
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/03/profit-9.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261014T130000
DTEND;TZID=America/Los_Angeles:20261014T150000
DTSTAMP:20261004T193511
CREATED:20260918T203124Z
LAST-MODIFIED:20260918T203124Z
UID:5211-1791982800-1791990000@longbeachsbdc.org
SUMMARY:Turning Your Dream Into A Business
DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. \nIn this class we will help you:\n–Figure out what you don’t know\n–Define your basic business model\n–Outline the basic steps of setting up your entity and bank account\n–Figure out the appropriate licenses\, permits and insurances\n–Understand available funding strategies\n–Begin to form your basic business plan \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/turning-your-dream-into-a-business-53/
LOCATION:Webinar
CATEGORIES:Launching a New Business
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/03/profit-10.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261014T170000
DTEND;TZID=America/Los_Angeles:20261014T183000
DTSTAMP:20261004T193511
CREATED:20260918T202735Z
LAST-MODIFIED:20260918T202735Z
UID:5213-1791997200-1792002600@longbeachsbdc.org
SUMMARY:How To Sell When You're Not A Salesperson
DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \nTopics covered include:\n–The psychological barriers that could be holding you back and the tools required to overcome them.\n–Understanding the components of an effective sales pitch.\n–Learning the tools necessary to build an effective pitch for your business/product.\n–The sales process\, including how to develop a plan to address each client’s needs. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/how-to-sell-when-youre-not-a-salesperson-63/
LOCATION:Webinar
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/03/profit-9.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261021T130000
DTEND;TZID=America/Los_Angeles:20261021T150000
DTSTAMP:20261004T193511
CREATED:20260918T202318Z
LAST-MODIFIED:20260918T202318Z
UID:5215-1792587600-1792594800@longbeachsbdc.org
SUMMARY:Developing An Actionable Business Plan
DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. \nIn this class we will actively work on:   \n–Defining your business model\n–Identifying your place in the market\n–Identifying your customers and revenue channels\n–Identifying expansion opportunities\n–Costing and pricing\n–Revenue and expense projections\n–Funding strategies \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/developing-an-actionable-business-plan-56/
LOCATION:Webinar
CATEGORIES:Business Planning
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ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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DTSTART;TZID=America/Los_Angeles:20261022T090000
DTEND;TZID=America/Los_Angeles:20261022T100000
DTSTAMP:20261004T193511
CREATED:20260918T201922Z
LAST-MODIFIED:20260918T201922Z
UID:5217-1792659600-1792663200@longbeachsbdc.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/live-qa-all-about-marketing-your-small-business-30/
LOCATION:Webinar
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-24.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261022T113000
DTEND;TZID=America/Los_Angeles:20261022T130000
DTSTAMP:20261004T193511
CREATED:20260918T201100Z
LAST-MODIFIED:20260918T201100Z
UID:5221-1792668600-1792674000@longbeachsbdc.org
SUMMARY:Funding Your Growth: For Existing and Start-up Small Businesses
DESCRIPTION:Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? \nJoin SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. \nTopics include:  \n–How well do you know your business? \n–How to forecast your growth \n–How to fund your growth \n–What lenders are looking for \n–Preparing your loan package \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/funding-your-growth-for-existing-and-start-up-small-businesses-7/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Loans & Capital
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-8.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261022T140000
DTEND;TZID=America/Los_Angeles:20261022T153000
DTSTAMP:20261004T193511
CREATED:20260918T201419Z
LAST-MODIFIED:20260918T201419Z
UID:5219-1792677600-1792683000@longbeachsbdc.org
SUMMARY:The Importance of Vision and Mission When Marketing Your Business
DESCRIPTION:If you are a business owner and someone asks you\, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter\, explaining what you do\, why you do it\, and how people benefit from using your products or services. This workshop examines how to build your story\, focusing on two key components: your Vision and your Mission. \nYou will learn: \n–Why Vision and Mission are critical to any business of any size \n–How to define your Vision \n–How to define your Mission \n–How to define what makes you unique \n–How all of this ties in to your building a powerful story for your marketing campaigns \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/the-importance-of-vision-and-mission-when-marketing-your-business-6/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-24.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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