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X-WR-CALNAME:SBDC Hosted by Long Beach City
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DTSTART:20260308T100000
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DTSTART:20261101T090000
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DTSTART;TZID=America/Los_Angeles:20260409T100000
DTEND;TZID=America/Los_Angeles:20260409T113000
DTSTAMP:20260406T041343
CREATED:20260324T212616Z
LAST-MODIFIED:20260324T212616Z
UID:5028-1775728800-1775734200@longbeachsbdc.org
SUMMARY:Claude 101 For Small Business Efficiency
DESCRIPTION:Are you looking for an alternative to ChatGPT and curious about what Anthropic’s Claude can do for your business? \nIn this practical 90-minute webinar\, you’ll get an overview of Claude and learn how small business owners\, consultants\, coaches\, and creatives can use it to save time\, improve communication\, and streamline workflows. We’ll explore how Claude can help with writing\, brainstorming\, organizing ideas\, analyzing information\, and building custom projects that support your business goals. \nYou’ll also get a look at some of Claude’s more advanced features\, including Projects\, customization\, Artifacts\, and how it can support light coding and vibe coding to help you create simple tools\, apps\, and business assets faster and easier. \nWhether you are brand-new to Claude or already using AI and want to expand your toolkit\, this session will help you understand how to use Claude strategically to improve efficiency\, creativity\, and growth. \nWhat You’ll Learn: \n–What Claude is and how it compares to other AI tools like ChatGPT \n–How to use Claude for everyday business tasks like content creation\, brainstorming\, summarizing\, and planning \n–How Projects can help you organize ongoing work and create more consistent outputs \n–How to customize Claude to better reflect your voice\, brand\, and business needs \n–How Artifacts work and how they can help you create usable business assets \n–How Claude can support coding\, simple app creation\, and “vibe coding” even if you are not a developer \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/claude-101-for-small-business-efficiency/
LOCATION:Webinar
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-23.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260414T090000
DTEND;TZID=America/Los_Angeles:20260414T100000
DTSTAMP:20260406T041343
CREATED:20260324T214725Z
LAST-MODIFIED:20260324T214725Z
UID:5017-1776157200-1776160800@longbeachsbdc.org
SUMMARY:Accounting\, Financial Management and Tax Overview
DESCRIPTION:How to handle accounting and financial record-keeping is one of the most difficult decisions company owners make. They ask questions such as: “Should we use Quickbooks Online\, Quickbooks Desktop or some other program?” “What records do we need to keep for tax reporting?” “Should we hire someone to do our bookkeeping?” “What is the difference between a bookkeeper\, accountant and CPA?” “How do we know we are hiring the right person?” Unfortunately\, too many small business owners do not properly manage their company’s finances. They use accounting software without fully understanding the processes or by blindly trusting others. This leads to costly mistakes and tax filing issues. \nIn this session we will cover the basics of accounting: what you need to record and why. You will learn what information is required for tax filing. This webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/accounting-financial-management-and-tax-overview-10/
LOCATION:Webinar
CATEGORIES:Accounting,Finance,Quickbooks,Taxes
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/02/profit-3.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260415T150000
DTEND;TZID=America/Los_Angeles:20260415T170000
DTSTAMP:20260406T041343
CREATED:20260324T214109Z
LAST-MODIFIED:20260324T214109Z
UID:5020-1776265200-1776272400@longbeachsbdc.org
SUMMARY:Turning Your Dream Into A Business
DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. \nIn this class we will help you:\n–Figure out what you don’t know\n–Define your basic business model\n–Outline the basic steps of setting up your entity and bank account\n–Figure out the appropriate licenses\, permits and insurances\n–Understand available funding strategies\n–Begin to form your basic business plan \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/turning-your-dream-into-a-business-48/
LOCATION:Webinar
CATEGORIES:Launching a New Business
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/03/profit-10.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260416T090000
DTEND;TZID=America/Los_Angeles:20260416T103000
DTSTAMP:20260406T041343
CREATED:20260324T213857Z
LAST-MODIFIED:20260324T213857Z
UID:5021-1776330000-1776335400@longbeachsbdc.org
SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session\, we’ll break down the essentials and help you build a solid foundation to boost your visibility\, attract customers\, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game\, this workshop will give you clarity and action steps. \nWhat We’ll Cover: \n–Your Website: What every high-performing site needs — and how to improve yours (even if it’s DIY). \n–SEO Basics: How to show up on Google and attract traffic without paying for ads. \n–Claiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to find and trust you. \n–Strategic Partnerships: Learn how to identify\, pitch\, and collaborate with businesses that can refer or promote you. \n–90-Day Marketing Calendar: Walk away with a simple\, repeatable content and outreach plan to stay visible and consistent. \nYou’ll Leave With: \n–A checklist of must-haves for your online presence \n–Best practices for Yelp and Google profiles \n–How to have a website that generates leads \n–12-month marketing calendar \n–90-days Business Growth Plan \n–Practical tools and resources to help you get things done efficiently \n–Clear next steps tailored to your business goals \nWho Should Attend: \n–Business owners and entrepreneurs who want to build credibility\, increase visibility\, and create sustainable marketing habits. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/marketing-essentials-for-business-growth-build-your-visibility-drive-results-9/
LOCATION:Webinar
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2025/05/profit-57.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260416T120000
DTEND;TZID=America/Los_Angeles:20260416T133000
DTSTAMP:20260406T041343
CREATED:20260320T180353Z
LAST-MODIFIED:20260320T180353Z
UID:5010-1776340800-1776346200@longbeachsbdc.org
SUMMARY:The Importance of Vision and Mission When Marketing Your Business
DESCRIPTION:If you are a business owner and someone asks you\, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter\, explaining what you do\, why you do it\, and how people benefit from using your products or services. This workshop examines how to build your story\, focusing on two key components: your Vision and your Mission. \nYou will learn: \nWhy Vision and Mission are critical to any business of any size \nHow to define your Vision \nHow to define your Mission \nHow to define what makes you unique \nHow all of this ties in to your building a powerful story for your marketing campaigns \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/the-importance-of-vision-and-mission-when-marketing-your-business-2/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Marketing Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-24.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260420T150000
DTEND;TZID=America/Los_Angeles:20260420T170000
DTSTAMP:20260406T041343
CREATED:20260324T213526Z
LAST-MODIFIED:20260324T213526Z
UID:5023-1776697200-1776704400@longbeachsbdc.org
SUMMARY:How To Set Up & Register Your Business
DESCRIPTION:This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this\, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. \nOur discussion will cover legal formation for startups\, including:\n–LLC’s\, S-Corporations\, C-Corporations\n–DBA’s\n–Business permits\n–Resale Certificates\n–Federal Employer Identification Numbers (FEIN)\n–Other regulatory filing \nWe will also discuss:\n–The vision you have for your business\, especially regarding its size and the proposed number of employees\n–Legal restrictions and the level of control you wish to have over your business\n–The level of “structure” that works best for you\n–The business’s vulnerability to lawsuits\n–The tax implications of the different ownership structures\n–Whether or not you need to re-invest earnings into the business \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/how-to-set-up-register-your-business-32/
LOCATION:Webinar
CATEGORIES:Business Planning,Launching a New Business
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/03/profit-9.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260422T140000
DTEND;TZID=America/Los_Angeles:20260422T160000
DTSTAMP:20260406T041343
CREATED:20260324T213245Z
LAST-MODIFIED:20260401T200609Z
UID:5024-1776866400-1776873600@longbeachsbdc.org
SUMMARY:Developing An Actionable Business Plan
DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. \nIn this class we will actively work on:   \n–Defining your business model\n–Identifying your place in the market\n–Identifying your customers and revenue channels\n–Identifying expansion opportunities\n–Costing and pricing\n–Revenue and expense projections\n–Funding strategies \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/developing-an-actionable-business-plan-51/
LOCATION:Webinar
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-26.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260422T170000
DTEND;TZID=America/Los_Angeles:20260422T183000
DTSTAMP:20260406T041343
CREATED:20260324T213058Z
LAST-MODIFIED:20260324T213058Z
UID:5025-1776877200-1776882600@longbeachsbdc.org
SUMMARY:How To Sell When You're Not A Salesperson
DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \nTopics covered include:\n–The psychological barriers that could be holding you back and the tools required to overcome them.\n–Understanding the components of an effective sales pitch.\n–Learning the tools necessary to build an effective pitch for your business/product.\n–The sales process\, including how to develop a plan to address each client’s needs. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/how-to-sell-when-youre-not-a-salesperson-58/
LOCATION:Webinar
CATEGORIES:Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/02/profit-4.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260423T090000
DTEND;TZID=America/Los_Angeles:20260423T100000
DTSTAMP:20260406T041343
CREATED:20260324T212821Z
LAST-MODIFIED:20260324T212821Z
UID:5026-1776934800-1776938400@longbeachsbdc.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/live-qa-all-about-marketing-your-small-business-24/
LOCATION:Webinar
CATEGORIES:Branding & Messaging,Marketing
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2025/05/profit-57.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260423T090000
DTEND;TZID=America/Los_Angeles:20260423T100000
DTSTAMP:20260406T041343
CREATED:20260324T214534Z
LAST-MODIFIED:20260324T214534Z
UID:5018-1776934800-1776938400@longbeachsbdc.org
SUMMARY:Learn CFO Skills: Financial Modeling Part 1
DESCRIPTION:A simple financial model can be created using your company’s financial data (historical and/or forecasted). CFOs and financial analysts use financial models to determine if/when a company will be profitable\, what is the correct selling price\, how many “widgets” need to be sold to be cover costs and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This process is also used to identify financial issues BEFORE they happen. \nIn this session (Part 1) we will learn the purpose and importance of Managerial accounting. You will view a simple financial model and learn how to properly gather data. In the next session (Part 2) you will see a model created and analyzed using a sample company. This webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. This webinar is NOT recorded. However\, it is presented monthly and can be repeated as desired. Attendees will receive a copy of presentation materials. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/learn-cfo-skills-financial-modeling-part-1-10/
LOCATION:Webinar
CATEGORIES:Accounting,Finance,Quickbooks,Taxes
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/05/profit-23.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260423T113000
DTEND;TZID=America/Los_Angeles:20260423T123000
DTSTAMP:20260406T041343
CREATED:20260320T180137Z
LAST-MODIFIED:20260320T180137Z
UID:5011-1776943800-1776947400@longbeachsbdc.org
SUMMARY:Funding Your Growth: For Existing and Start-up Small Businesses
DESCRIPTION:Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? \nJoin SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. \nTopics include: \nHow well do you know your business? \nHow to forecast your growth \nHow to fund your growth \nWhat lenders are looking for \nPreparing your loan package \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/funding-your-growth-for-existing-and-start-up-small-businesses-3/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Loans & Capital
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/05/profit-23.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260423T140000
DTEND;TZID=America/Los_Angeles:20260423T153000
DTSTAMP:20260406T041343
CREATED:20260320T175809Z
LAST-MODIFIED:20260320T175921Z
UID:5012-1776952800-1776958200@longbeachsbdc.org
SUMMARY:How To Build A Road Map To Start Your Business
DESCRIPTION:Are you thinking of starting a business? Are you trying to determine if it’s the right course of action? This workshop focuses on answering 13 important questions to help you build a road map to determine how best to proceed with your entrepreneurial vision. \nWe will address: \nPhilosophical questions to help you define your Vision and Mission \nPractical questions about the cost of starting and growing your business \nTactical questions about how to build your customer base \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/how-to-build-a-road-map-to-start-your-business-2/
LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/01/Untitled-design-26.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260428T090000
DTEND;TZID=America/Los_Angeles:20260428T100000
DTSTAMP:20260406T041343
CREATED:20260324T214326Z
LAST-MODIFIED:20260324T214326Z
UID:5019-1777366800-1777370400@longbeachsbdc.org
SUMMARY:Learn CFO Skills: Financial Modeling Part 2
DESCRIPTION:Business owners struggle with business decisions that affect the financial health of the company. “Are we selling at the right price?” “Are we making money?” “Can we afford to hire someone?” Many times\, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Financial Models can be used to monitor sales\, overhead and profitability. They can be applied to any business\, independent of size and scope. \nThis session will teach you how to use a financial model for key decision-making. In the previous session (Part 1) we learned the purpose and importance of Managerial accounting. You viewed a simple financial model and learned how to properly gather data. In this session (Part 2) you will see a model created and analyzed using a sample company. \nThis webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. This webinar is NOT recorded. However\, it is presented monthly and can be repeated as desired. Attendees will receive a copy of presentation materials. \nREGISTER NOW \n
URL:https://longbeachsbdc.org/workshop/learn-cfo-skills-financial-modeling-part-2-10/
LOCATION:Webinar
CATEGORIES:Accounting,Finance,Quickbooks,Taxes
ATTACH;FMTTYPE=image/png:https://longbeachsbdc.org/wp-content/uploads/sites/3/2024/05/profit-23.png
ORGANIZER;CN="SBDC%20hosted%20by%20Long%20Beach%20City%20College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
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