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May 2025
Business Finance Literacy Series [Session 1 of 3] What You Need To Know About Accounting And Financial Record Keeping
How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use QuickBooks online, QuickBooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners do…
Find out more »A Practical Guide To Smarter Business Choices Part 1: Foundations Of Effective Business Decision-Making
Overview of the Series This two-part interactive workshop series is designed for business owners and decision-makers eager to sharpen their strategic thinking and master proven frameworks for making high-impact business decisions. Led by Michael DeDonato, J.D., M.B.A., an experienced business advisor, participants will gain hands-on skills to confidently address real-world business challenges using structured, actionable methodologies. Summary: Explore the essential steps and resources that drive effective business decisions. Through practical examples and group activities, learn to clarify business goals, leverage…
Find out more »Business Finance Literacy Series [Session 2 of 3] Using an Excel Document for Financial Modeling and Forecasting
A simple Excel financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Turning Your Dream Into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW
Find out more »Business Finance Literacy Series [Session 3 of 3] How to Analyze your Company’s Financials for Better Decision Making
Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…
Find out more »A Practical Guide To Smarter Business Choices Part 2: Applying Decision Frameworks To Real Business Challenges
Overview This is Part 2 of the interactive workshop series designed for business owners and decision-makers eager to sharpen their strategic thinking and master proven frameworks for making high-impact business decisions. Summary: Dive deeper into practical decision-making methodologies. Participants will apply tools such as Pro/Con analysis, Risk/Reward matrices, Decision Trees, and Economic Analysis to real or hypothetical business scenarios. The session emphasizes hands-on exercises, peer discussion, and actionable takeaways for immediate implementation. Key Topics: Pro/Con and Risk/Reward analysis for evaluating…
Find out more »Social Media Marketing 101: From Likes To Sales With Deborah Deras’s 5C System
Are you posting on social media but not seeing the results in your bank account? You’re not alone—and you’re not doing anything wrong, you just need a strategy that connects the dots from visibility to profitability. In this engaging, no-fluff workshop, international speaker, digital marketing strategist, and AI educator Deborah Deras shares her signature 5C System to help you turn likes into leads and content into conversions. You’ll learn: How to position your brand for maximum online visibility (without doing all…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »Sole Prop, LLC, S Corp, — Which One And Why?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of: The various tax structures The required documentation for the original filing and annual filings The…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…
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