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July 2021

Digital Marketing Strategies for Measurable Results

Jul 30 @ 10:00 am - 12:00 pm
Webinar CA
Free

Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: • Learn the fastest…

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August 2021

Live Q&A: All About Marketing Your Small Business

Aug 13 @ 11:00 am - 12:00 pm
Webinar CA
Free

Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…

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How To Sell When You’re Not A Salesperson

Aug 17 @ 5:00 pm - 6:30 pm
Webinar CA
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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YouTube For Business

Aug 18 @ 2:00 pm - 3:30 pm
Webinar CA
Free

Google is the largest search engine on the internet, but did you know that YouTube is the second largest and happens to be owned by Google? Because of the power of “search”, you owe it to yourself and your business to understand how to use YouTube so your potential customers can find you online. In this webinar, we will discuss: • Understanding YouTube as a social media marketing platform • The type of content can you put on YouTube •…

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Turning Your Dream Into A Business

Aug 19 @ 11:00 am - 1:00 pm
Webinar CA
Free

This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby.   In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW

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How To Set Up and Register Your Business

Aug 23 @ 10:00 am - 11:30 am
Webinar CA
Free

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…

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Understanding Your Financials

Aug 24 @ 5:00 pm - 6:30 pm
Webinar CA
Free

Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your…

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Developing an Actionable Business Plan

Aug 25 @ 11:00 am - 1:00 pm
Webinar CA

You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding, or scaling businesses develop an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and expense…

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Live Q&A: All About Social Media For Your Business

Aug 25 @ 2:00 pm - 3:15 pm
Webinar CA
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

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Consulting Success: How to Start and Grow a Consulting Business

Aug 27 @ 10:00 am - 12:00 pm
Webinar CA
Free

Learn new skills and systems for creating, growing and sustaining a consulting business. This program is perfect for solo and boutique consulting firms, coaches, entrepreneurs and professionals who want to create their own path to success. David Mitroff, Ph.D. will share proven techniques and case studies from his consulting work with business owners and global organizations. Whether you are starting out or you have been a consultant for years, this workshop will teach you new ways to: • Build your…

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