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July 2022
Facebook Live For Business
Facebook has over one billion subscribers. Now is the time to learn how to use Facebook Live Streaming to grow your business. This event will cover: 1) How to set up your account 2) Where to stream to get the most impact 3) What to stream to drive business/sales 4) How often to stream 5) The 5 C’s to increase more sales from your streams 6) Q&A REGISTER NOW
Find out more »Business Finance Literacy 101 (Part 1 of 2)
Many small companies struggle with the area of accounting. They ask questions such as; Should we use QuickBooks Online, QuickBooks Desktop or some other program? Should we hire someone or do it ourselves? What records do we need to keep for tax reporting? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners blindly hire others to do the important function of accounting…
Find out more »Developing A Rock Star Team
You can’t do it all so how to you add talent to your team? We will discuss actionable steps you can take to assess and develop the talent around you into a formidable all-star force for your company. Learn how to identify individual skill sets, and train to personal strengths, ensuring all individuals are functioning within the overall team at their highest and best use, creating a competitive edge not easily duplicated. We will also discuss practical approaches to…
Find out more »How To Create Your Social Media Content Calendar
Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar will take away the stress of what to post and when to post and how to get sales from your post. During this webinar you will discover: The 5 steps to create content that sells How to become aware of…
Find out more »Business Finance Literacy 101 (Part 2 of 2)
Business owners struggle with business decisions that affect the financial health of their company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to…
Find out more »August 2022
How to Set up and Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »How to Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers, or clients. Often this is something they have never done before, and they lack the training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective…
Find out more »Developing an Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »DBA and Seller’s Permit Registration
In this session, you will take the necessary first steps to register your DBA and/or your Seller’s permit. Instructor Mike DeDonato will take you through a step-by-step process (complete with screenshots for each step) to demonstrate how to register. Along the way, Mike will provide you with answers and directions as you go through the process. The net result will be that you will have prepared the necessary paperwork to submit your DBA and/or Seller’s permit registration. If you…
Find out more »Understanding Your Financials
Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your…
Find out more »How To Use Instagram Reels
Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 60-second videos set to popular songs. In this webinar, you will learn: • What are Instagram Reels • How to select the music, speed, and filters • How to shoot your video • How your reels are found in the discovery tab to target potential new customers • How to optimize your reels to target your ideal client/customer • How to convert reels…
Find out more »Developing a Rock Star Team
You can’t do it all, so how to you add talent to your team? We will discuss actionable steps you can take to assess and develop the talent around you into a formidable all-star force for your company. Learn how to identify individual skill sets and train to personal strengths, ensuring all individuals are functioning within the overall team at their highest and best use, creating a competitive edge not easily duplicated. We will also discuss practical approaches…
Find out more »The Basics of Leasing
Join us to learn from our guest speaker, Karie Armstrong, about the ins and outs of leasing for brick and mortar. Karie will cover the leasing process, how to use a broker and site selection. During the webinar, we will discuss the different types of leases, timelines, expectations, and letters of intent, in addition to the build-out of the space and funding evaluation. REGISTER NOW
Find out more »September 2022
Business Finance Literacy Series: Session 1 of 3
This series covers what you need to know, from bookkeeping to financial management. You will learn what data you need to record and how you can use that information to analyze business performance. Each class can be taken separately or combined for a thorough understanding. Sessions will be held on September 8, 15, 22 from 9am to 10am Session 1: What you need to know about Accounting and Financial Record Keeping How to handle accounting and financial record keeping is…
Find out more »TikTok for Business
The TikTok app took the world by storm, first with the younger Y & Z generations, then slowly it began to surpass both Instagram & YouTube with over a billion cumulative views thus far. TikTok snowballed into being the most popular app in 2019 and 2020. It was downloaded 693 million times in 2019 and 850 million times in 2020. And eMarketer predicts that TikTok will reach over 755 million viewers/people per month in 2022, making it the third largest…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack the training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective…
Find out more »How to Set Up and Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits •…
Find out more »Business Finance Literacy Series: Session 2 of 3
This series covers what you need to know, from bookkeeping to financial management. You will learn what data you need to record and how you can use that information to analyze business performance. Each class can be taken separately or combined for a thorough understanding. The final session will be held on September, 22 from 9am to 10am Session 2: Using an Excel Document for Financial Modeling and Forecasting A simple Excel financial model can be created using your…
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »Business Finance Literacy Series: Session 3 of 3
Session 3: How to Analyze your Company’s Financials for Better Decision Making Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions.…
Find out more »October 2022
Business Finance Literacy Series: Session 1 of 3
This series covers what you need to know, from bookkeeping to financial management. You will learn what data you need to record and how you can use that information to analyze business performance. Each class can be taken separately or combined for a thorough understanding. Sessions will be held on October 7, 18, 25 from 9am to 10am Session 1: What you need to know about Accounting and Financial Record Keeping How to handle accounting and financial record keeping is…
Find out more »How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »Planning & Launching Your Holiday Social Media Campaigns
The pumpkins are out, which means it’s time to start planning and launching your holiday campaigns on social media. The Long Beach SBDC has partnered with the Social Media Goddess to offer you the following tips for successful holiday social media marketing in 2022: Seven must-do social media posts for the holiday season to increase sales How to create gift guides with your products or services as the offerings How to create a holiday greeting video that sizzles How…
Find out more »Business Finance Literacy Series: Session 2 of 3
This series covers what you need to know, from bookkeeping to financial management. You will learn what data you need to record and how you can use that information to analyze business performance. Each class can be taken separately or combined for a thorough understanding. The final session will be held on October 25 from 9am to 10am Session 2: Using an Excel Document for Financial Modeling and Forecasting A simple Excel financial model can be created using your company’s…
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
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