SBDC hosted by Long Beach City College
(562) 938-5100| drosenfeld@lbcc.edu |longbeachsbdc.org
Assisting clients in Long Beach and the Gateway Cities
July 2026
Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session, we’ll break down the essentials and help you build a solid foundation to boost your visibility, attract customers, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game, this workshop…
Find out more »Decisions, Decisions! How To Approach Business Decisions With Confidence & Clarity
Why Attend? Every business owner faces tough decisions—whether it’s investing in new equipment, expanding services, or launching a marketing campaign. Make the right call every time! Join us for a dynamic, 90-minute webinar where you’ll learn practical frameworks and tools to approach business decisions with confidence, clarity, and strategy. This webinar is perfect for small business owners, entrepreneurs, and managers who want to: --Frame problems effectively and identify the real challenges holding your business back. --Leverage proven methodologies like OKRs,…
Find out more »Turning Your Dream Into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: –Figure out what you don’t know –Define your basic business model –Outline the basic steps of setting up your entity and bank account –Figure out the appropriate licenses, permits and insurances –Understand available funding strategies –Begin to form your basic business plan REGISTER NOW
Find out more »How To Build A Road Map To Start Your Business
Are you thinking of starting a business? Are you trying to determine if it’s the right course of action? This workshop focuses on answering 13 important questions to help you build a road map to determine how best to proceed with your entrepreneurial vision. We will address: Philosophical questions to help you define your Vision and Mission Practical questions about the cost of starting and growing your business Tactical questions about how to build your customer base REGISTER NOW
Find out more »Growing A Consulting Business
Are you a consultant, coach, entrepreneur, or professional ready to grow your consulting business but not sure how to position yourself, attract clients, or get paid for your expertise? This hands-on workshop is designed to help you understand and implement the core strategies needed to create, grow, and sustain a consulting business. In this session, we’ll break down the essentials and help you build a solid foundation to define your services, strengthen your credibility, attract customers, and turn relationships into…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: –Defining your business model –Identifying your place in the market –Identifying your customers and revenue channels –Identifying expansion opportunities –Costing and pricing –Revenue and expense projections –Funding strategies REGISTER NOW
Find out more »Funding Your Growth: For Existing and Start-up Small Businesses
Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? Join SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. Topics include: How well do you know your business? How to forecast your growth…
Find out more »Claude 101 For Small Business Efficiency
Are you looking for an alternative to ChatGPT and curious about what Anthropic’s Claude can do for your business? In this practical 90-minute webinar, you’ll get an overview of Claude and learn how small business owners, consultants, coaches, and creatives can use it to save time, improve communication, and streamline workflows. We’ll explore how Claude can help with writing, brainstorming, organizing ideas, analyzing information, and building custom projects that support your business goals. You’ll also get a look at some…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: --The psychological barriers that could be holding you back and the tools required to overcome them. --Understanding the components of an effective sales pitch. --Learning…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…
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