SBDC hosted by Long Beach City College
(562) 938-5100| drosenfeld@lbcc.edu |longbeachsbdc.org
Assisting clients in Long Beach and the Gateway Cities
August 2026
How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: --The psychological barriers that could be holding you back and the tools required to overcome them. --Understanding the components of an effective sales pitch. --Learning…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: –Defining your business model –Identifying your place in the market –Identifying your customers and revenue channels –Identifying expansion opportunities –Costing and pricing –Revenue and expense projections –Funding strategies REGISTER NOW
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…
Find out more »Claude 102: Projects, Artifacts, SOPs & Workflows An intermediate hands-on session for small business owners, and more
If you've mastered the basics of AI prompting, it's time to take the next step. In this interactive 90-minute workshop, you'll learn how to transform Claude from a simple chatbot into a reliable business partner that helps you organize projects, create reusable business assets, document processes, and automate everyday tasks. You'll discover practical strategies to reduce repetitive work while maintaining consistency across your business. Designed specifically for small business owners, entrepreneurs, and professionals, this hands-on session will show you…
Find out more »Funding Your Growth For Existing and Start-up Small Businesses
Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? Join SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. Topics include: How well do you know your business? How to forecast your growth How to fund your…
Find out more »The Importance of Vision and Mission When Marketing Your Business
If you are a business owner and someone asks you, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter, explaining what you do, why you do it, and how people benefit from using your products or services. This workshop examines how to build your story, focusing on two key components: your Vision and your Mission. You will learn: Why Vision and Mission are critical to any business of any…
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