Karie Armstrong has over 20 years’ experience helping retailers, service providers, restaurants and entrepreneurs successfully launch and grow their businesses in a wide variety of retail environments and markets. Her extensive background stems from shopping center management, marketing and development, as well as retail operations and manufacturing. Since she began working with the SBDC, she has helped thousands of small businesses. Her consulting expertise includes the development of overall strategic business and marketing plans, financial and sales projections, as well as site selection, tenant improvement issues and demystifying lease language.