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November 2024
The Importance Of Your Vision And Your Mission In The Marketing Of Your Business
If you find yourself struggling to reach more customers and better market your products or services, it may be that you need to update the story of your business and your products or services. How good are you at telling prospective customers about what you do and why they should choose your products or services over those of other businesses? In this workshop, LBCC Small Business Development Center Director Brad Pollak will discuss how to build your story so you…
Find out more »How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »Business Finance Literacy Series [Session 2 of 3] Using an Excel Document for Financial Modeling and Forecasting
A simple Excel financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »Business Finance Literacy Series [Session 3 of 3] How to Analyze your Company’s Financials for Better Decision Making
Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Simplify The Content Creation Process To Convert More Sales With The Power Of AI
Are you a small business owner feeling overwhelmed by social media? Do you struggle with what to post, how to post, and how to create engaging content? Here’s the good news: There are AI tools to help you revolutionize your content game! These tools will help you will save time and energy. They will stop you from being frustrated when you feel you don’t have the creative bandwidth and time to post effectively. Attend this content-filled Webinar and discover the…
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