A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover:

• How effective are your current social media efforts?
• Are you continually researching new market segments?
• Learn to align Social Media initiatives with other marketing strategies
• What components of your current marketing plan could leverage Social Media?
• How valuable is feedback from your customers for your success?

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