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July 2021

How to Use Instagram Reels

Jul 21 @ 2:00 pm - 3:30 pm
Webinar CA

Instagram Reels is Instagram’s take on the ever-popular TikTok and other new tools like Byte and Triller. Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. You will learn: • What are Instagram Reels? • How to select the music, speed, and filters • How to shoot your video • How your reels are found in the discovery tab to target potential new customers • How…

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Developing a Plan to Start (or Recover) Your Business In Today’s Unusual Times

Jul 22 @ 11:00 am - 1:00 pm
Webinar CA
Free

Having a focused business plan has never proven so important. Successful business planning leads to successful business results, and the ability to change course when all around you is also changing. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals.   In this interactive seminar, you will learn how to: • Break apart components of the business plan into manageable steps.…

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Digital Marketing Strategies for Measurable Results

Jul 30 @ 10:00 am - 12:00 pm
Webinar CA
Free

Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: • Learn the fastest…

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August 2021

Live Q&A: All About Marketing Your Small Business

Aug 13 @ 11:00 am - 12:00 pm
Webinar CA
Free

Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…

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How To Sell When You’re Not A Salesperson

Aug 17 @ 5:00 pm - 6:30 pm
Webinar CA
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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YouTube For Business

Aug 18 @ 2:00 pm - 3:30 pm
Webinar CA
Free

Google is the largest search engine on the internet, but did you know that YouTube is the second largest and happens to be owned by Google? Because of the power of “search”, you owe it to yourself and your business to understand how to use YouTube so your potential customers can find you online. In this webinar, we will discuss: • Understanding YouTube as a social media marketing platform • The type of content can you put on YouTube •…

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Turning Your Dream Into A Business

Aug 19 @ 11:00 am - 1:00 pm
Webinar CA
Free

This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby.   In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW

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How To Set Up and Register Your Business

Aug 23 @ 10:00 am - 11:30 am
Webinar CA
Free

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…

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Understanding Your Financials

Aug 24 @ 5:00 pm - 6:30 pm
Webinar CA
Free

Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your…

Find out more »

Live Q&A: All About Social Media For Your Business

Aug 25 @ 2:00 pm - 3:15 pm
Webinar CA
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

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Developing an Actionable Business Plan

Aug 26 @ 11:00 am
Webinar CA

You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding, or scaling businesses develop an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and expense…

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Consulting Success: How to Start and Grow a Consulting Business

Aug 27 @ 10:00 am - 12:00 pm
Webinar CA
Free

Learn new skills and systems for creating, growing and sustaining a consulting business. This program is perfect for solo and boutique consulting firms, coaches, entrepreneurs and professionals who want to create their own path to success. David Mitroff, Ph.D. will share proven techniques and case studies from his consulting work with business owners and global organizations. Whether you are starting out or you have been a consultant for years, this workshop will teach you new ways to: • Build your…

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September 2021

Facebook Live For Business

Sep 15 @ 2:00 pm - 3:30 pm
Webinar CA
Free

Facebook has over one billion subscribers. Now is the time to learn how to use Facebook Live Streaming to grow your business. This event will cover: 1) How to set up your account 2) Where to stream to get the most impact 3) What to stream to drive business/sales 4) How often to stream 5) The 5 C’s to increase more sales from your streams 6) Q&A   REGISTER NOW

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Turning Your Dream Into a Business

Sep 16 @ 11:00 am - 1:00 pm
Webinar CA

This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW

Find out more »

Online Reputation Management: Yelp, Google & Online Review Sites

Sep 17 @ 10:00 am - 12:00 pm
Webinar CA

A good online reputation is essential for a business to thrive. When a business is able to uphold a positive online reputation, good things such as professional image, increasing sales, and even attracting great talent for future recruitment is likely to follow. Learn the best advice and tips for businesses to follow in order to successfully monitor and uphold a positive online reputation. This talk covers different topics such as: • 4 Pillars of Reputation Management • Branding and Assessing…

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How to Set Up and Register Your Business

Sep 20 @ 10:00 am - 11:30 pm
Webinar CA

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…

Find out more »

How to Sell When You’re Not a Salesperson

Sep 21 @ 5:00 pm - 6:30 pm
Webinar CA

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

Find out more »

Developing An Actionable Business Plan

Sep 22 @ 11:00 am - 1:00 pm
Webinar CA

You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…

Find out more »

Live Q&A: All About Social Media For Your Business

Sep 22 @ 2:00 pm - 3:15 pm
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

Find out more »

Live Q&A: All About Marketing Your Business

Sep 24 @ 11:00 am - 12:00 pm
Webinar CA

Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…

Find out more »

Understanding Your Financials

Sep 28 @ 5:00 pm - 6:30 pm
Webinar CA

Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your…

Find out more »

October 2021

Instagram for Success (During The Holidays) 6-Week Webinar Series

Oct 13 @ 2:00 pm - 4:00 pm
Webinar CA

Instagram (“IG”) has over 200 million visits per day. There has been an 80% increase on Instagram Live, and 60% of visitors say they discover new products on Instagram. In this 6-week Webinar series, instructor Deborah Deras will teach you how to sell on Instagram, use hashtag strategies, create compelling IG stories, use Instagram Live, and use IGTV and use Instagram Reels (The Tik Tok of Instagram). How To Sell On Instagram WEBINAR ONE Wednesday, October 13, 2021 2pm to…

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Retail Marketing For The Holidays

Oct 15 @ 10:00 am - 12:00 pm
Webinar CA

With the holidays coming up, what are the different marketing campaigns you can implement to increase local traffic to your business? What tried and true tactics can a small business owner, an artisan, an entertainment business, and a retailer all deploy to get folks to shop local? This workshop will go over online marketing campaigns and offer easy-to-execute tips and techniques to use right away. Come learn how to increase your revenue during the 2021 holiday season. REGISTER NOW

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How To Set Up & Register Your Business

Oct 18 @ 10:00 am - 11:30 am
Webinar CA

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…

Find out more »

How To Use Instagram Hashtags To Get Ideal Clients

Oct 20 @ 2:00 pm - 4:00 pm
Webinar CA

Instagram (“IG”) has over 200 million visits per day. There has been an 80% increase on Instagram Live, and 60% of visitors say they discover new products on Instagram. In this 6-week Webinar series, instructor Deborah Deras will teach you how to sell on Instagram, use hashtag strategies, create compelling IG stories, use Instagram Live, and use IGTV and use Instagram Reels (The Tik Tok of Instagram).   WEBINAR TWO  Wednesday, October 20, 2021 2pm to 4pm   On Instagram,…

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