All LA SBDC workshops are currently being offered online only.
Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.
If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.
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July 2020
Online Reputation Management
A good online reputation is essential for a business to thrive. When a business is able to uphold a positive online reputation, good things such as professional image, increasing sales, and even attracting great talent for future recruitment is likely to follow. Learn the best advice and tips for businesses to follow in order to successfully monitor and uphold a positive online reputation. Key Points: - 4 Pillars of Reputation Management - Branding and Assessing Your Current Online Presence -…
Find out more »How To Effectively Use Social Media
We all know we have to be on Social Media but how do we create a Social Media strategy given recent events, taking into account all that’s happening in the world? This comprehensive webinar will help you focus your energy and efforts on platforms that will connect you with current customers and new leads. You will discover: – How to clarify Social Media marketing goals. – How to structure your messaging to reach your ideal target market. – Which social…
Find out more »August 2020
How To Survive: Assembly Bill 5 and Independent Contractors
Do you work as an independent contractor or hire any? Are you confused by or unaware of Assembly Bill 5 (AB 5), the new law governing the engagement of independent contractors? This workshop will help you better understand important technicalities about this law so as to avoid fines and penalties. Topics covered will include: • Explanation of the new Independent Contractor law (AB5) • Which businesses, professions and trades are exempt from AB5 • Discussion of the criteria to be an…
Find out more »Retail Road To Recovery Part 3
This is the third class (out of 5) in this intensive 5-part webinar series to assist existing brick and mortar retailers, restaurateurs, and services in their recovery from the challenges created by the COVID-19 shutdown the continually evolving regulations. In this particular class, the focus will be on Social Media as a marketing and sales tool. You will learn: – How to clarify Social Media marketing goals – How to structure your messaging to reach your ideal target market –…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Digital Marketing Strategies for Measurable Results
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: - Learn the fastest…
Find out more »SBDC Legal Entity Webinar
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: -LLC’s, S-Corporations, C-Corporations -DBA’s -Business permits -Resale Certificates -Federal Employer Identification…
Find out more »How To Podcast From Home
Now, more than ever during Covid19 and social unrest, people are home burned out on the news and are looking for information to consume that will help them grow both personally and professionally. Your Podcast will organically grow your brand, credibility and will position you as an expert in your field. It will inspire potential clients/customers to want to buy from you, because they will know and trust you. Discover how you can strategically use a PODCAST as a way…
Find out more »Retail Road To Recovery Part 4
This is the fourth class (out of 5) in this intensive 5-part webinar series to assist existing brick and mortar retailers, restaurateurs, and services in their recovery from the challenges created by the COVID-19 shutdown the continually evolving regulations. In this particular class, the focus will be on: - In-store operations - Inventory control - Retaining talent - Team building - Acquiring, developing and retaining talent Register Now
Find out more »Managing Change and Transition In Your Business
Managing change and transition is an essential but sometimes difficult task for any leader. This workshop will help you understand the three phases that take place in all changes and transitions. You will learn how to effectively lead your business and employees through significant changes, and our conversation will focus on: -How much change people can actually manage -How to communicate effectively to employees during change -What employees want to know from their supervisors when change happens -Learning the various stages…
Find out more »Understanding Your Financials
Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your cash. You will learn: -What to…
Find out more »How To Effectively Use Social Media
We all know we have to be on Social Media but how do we create a Social Media strategy given recent events, taking into account all that’s happening in the world? This comprehensive webinar will help you focus your energy and efforts on platforms that will connect you with current customers and new leads. You will discover: – How to clarify Social Media marketing goals. – How to structure your messaging to reach your ideal target market. – Which social…
Find out more »Retail Road to Recovery Part 5
This is the fifth class (out of 5) in this intensive 5-part webinar series to assist existing brick and mortar retailers, restaurateurs, and services in their recovery from the challenges created by the COVID-19 shutdown the continually evolving regulations. In this particular class, the focus will be on: - Funding recovery: creating the plan - Next steps Register Now
Find out more »Increasing Restaurant Online Food Orders
Restaurants and food businesses have been affected in various ways due to the spread of COVID-19. As the virus continues to spread, owners of these businesses will need to make changes to continue growing your business. David Mitroff, Ph.D. discusses the ways restaurants and food businesses can still increase sales during the COVID-19 outbreak through online food ordering and what the best approaches to it are. Key Learning Points: – How to sign up and leverage online platforms such as…
Find out more »Facebook Live For Business
Facebook has over one billion subscribers. Now is the time to learn how to use Facebook Live Streaming to grow your business. This event will cover: 1) How to set up your account 2) Where to stream to get the most impact 3) What to stream to drive business/sales 4) How often to stream 5) The 5 C's to increase more sales from your streams 6) Q&A Register Now
Find out more »Developing A Plan to Start (or Recover) Your Business In Today’s Unusual Times
Having a focused business plan has never proven so important. Successful business planning leads to successful business results, and the ability to change course when all around you is also changing. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how to: -Break apart components of the business plan into manageable steps. -Define your…
Find out more »September 2020
How To Effectively Use Social Media
We all know we have to be on Social Media but how do we create a Social Media strategy given all that’s happening in the world? This comprehensive webinar will help you focus your energy and efforts on platforms that will connect you with current customers and new leads. You will discover: · How to clarify Social Media marketing goals · How to structure your messaging to reach your ideal target market · Which social media platform(s) to be on…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »How To Survive: Assembly Bill 5 and Independent Contractors
Do you work as an independent contractor or hire any? Are you confused by or unaware of Assembly Bill 5 (AB 5), the new law governing the engagement of independent contractors? This workshop will help you better understand important technicalities about this law so as to avoid fines and penalties. Topics covered will include: • Explanation of the new Independent Contractor law (AB5) • Which businesses, professions and trades are exempt from AB5 • Discussion of the criteria to be…
Find out more »LinkedIn for Business
Social Media gurus say LinkedIn is THE Platform of 2020. It is the platform for Business to Business business development. You can connect with C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically, you can build your sales funnel without ever leaving your office. During this webinar we will discuss how to: · Identify your best targets · Fill your pipeline with quality prospects · Get more customers using…
Find out more »Productive Ways Tenants and Landlords Can Work Together for a Beneficial Outcome
Difficult conversations are…well…difficult! Especially when it feels like we are sure to get a “NO!” Never before has it been so necessary to have not only difficult conversations but have them in a manner that produces a beneficial outcome for all parties. Rent is one of the largest expenses for a business and paying rent when the revenue streams are dried up can become insurmountable. In this webinar, we will walk you through templates designed to support you in the…
Find out more »SBDC Legal Entity Webinar
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: · LLC’s, S-Corporations, C-Corporations · DBA’s · Business permits · Resale…
Find out more »YouTube 101
More than any other Social Media platform, YouTube is a crucial component of your social media strategy. YouTube is owned by Google, and since Google owns the world of “search,” This is because Google owns the world of “search”, and Google owns YouTube, by having a presence on YouTube, you will increase your brand awareness and you will make it so much easier for your potential customers to find you when they’re conducting a search. Participants in this webinar will…
Find out more »Developing A Plan To Start (or Recover) Your Business In Today’s Unusual Times
Having a focused business plan has never proven so important. Successful business planning leads to successful business results, and the ability to change course when all around you is also changing. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how to: · Break apart components of the business plan into manageable steps. ·…
Find out more »Digital Marketing Strategies For Measurable Results
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: · Learn the fastest…
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