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March 2026

Learn CFO Skills: Financial Modeling Part 1

Mar 12 @ 9:00 am - 10:00 am
Free

A simple financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use financial models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover costs and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This process…

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The Importance of Vision and Mission When Marketing Your Business

Mar 12 @ 12:00 pm - 1:30 pm
North Long Beach Higher Education Center, 635 E. South Street
Long Beach, CA 90805 United States
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Free

If you are a business owner and someone asks you, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter, explaining what you do, why you do it, and how people benefit from using your products or services. This workshop examines how to build your story, focusing on two key components: your Vision and your Mission. You will learn: Why Vision and Mission are critical to any business of any…

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Live Q&A: All About Growing Your Sales and Making Your Processes More Efficient

Mar 16 @ 10:00 am - 11:30 am
Free

Join the Long Beach SBDC for our live Q&A addressing questions on how to increase the sales of your business and how to make your operation run more efficiently. SBDC business advisors Mike Huntley and Herb Thompson will interact live with the audience via Zoom and answer questions covering a broad range of topics that include, but are not limited to: Sales Growth Strategies for Small Businesses Practical ways to increase revenue, improve conversion rates, and expand your customer base…

Find out more »

Learn CFO Skills: Financial Modeling Part 2

Mar 19 @ 9:00 am - 10:00 am
Free

Business owners struggle with business decisions that affect the financial health of the company. “Are we selling at the right price?” “Are we making money?” “Can we afford to hire someone?” Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Financial Models can be used to monitor sales, overhead and profitability. They can…

Find out more »

How To Sell When You’re Not A Salesperson

Mar 19 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: --The psychological barriers that could be holding you back and the tools required to overcome them. --Understanding the components of an effective sales pitch. --Learning…

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Decisions, Decisions! How To Approach Business Decisions With Confidence & Clarity

Mar 23 @ 3:00 pm - 4:30 pm
Free

Why Attend? Every business owner faces tough decisions—whether it’s investing in new equipment, expanding services, or launching a marketing campaign. Make the right call every time! Join us for a dynamic, 90-minute webinar where you’ll learn practical frameworks and tools to approach business decisions with confidence, clarity, and strategy. This webinar is perfect for small business owners, entrepreneurs, and managers who want to: Frame problems effectively and identify the real challenges holding your business back. Leverage proven methodologies like OKRs,…

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Live Q&A: All About Marketing Your Small Business

Mar 26 @ 9:00 am - 10:00 am
Free

Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…

Find out more »

Funding Your Growth: For Existing and Start-Up Small Businesses

Mar 26 @ 11:30 am - 12:30 pm
North Long Beach Higher Education Center, 635 E. South Street
Long Beach, CA 90805 United States
Free

Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? Join SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. Topics include: How well do you know your business? How to forecast your growth…

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How To Build A Road Map To Start Your Business

Mar 26 @ 2:00 pm - 3:30 pm
North Long Beach Higher Education Center, 635 E. South Street
Long Beach, CA 90805 United States
Free

Are you thinking of starting a business? Are you trying to determine if it’s the right course of action? This workshop focuses on answering 13 important questions to help you build a road map to determine how best to proceed with your entrepreneurial vision. We will address: Philosophical questions to help you define your Vision and Mission Practical questions about the cost of starting and growing your business Tactical questions about how to build your customer base REGISTER NOW

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April 2026

Claude 101 For Small Business Efficiency

Apr 9 @ 10:00 am - 11:30 am
Free

Are you looking for an alternative to ChatGPT and curious about what Anthropic’s Claude can do for your business? In this practical 90-minute webinar, you’ll get an overview of Claude and learn how small business owners, consultants, coaches, and creatives can use it to save time, improve communication, and streamline workflows. We’ll explore how Claude can help with writing, brainstorming, organizing ideas, analyzing information, and building custom projects that support your business goals. You’ll also get a look at some…

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Accounting, Financial Management and Tax Overview

Apr 14 @ 9:00 am - 10:00 am
Free

How to handle accounting and financial record-keeping is one of the most difficult decisions company owners make. They ask questions such as: “Should we use Quickbooks Online, Quickbooks Desktop or some other program?” “What records do we need to keep for tax reporting?” “Should we hire someone to do our bookkeeping?” “What is the difference between a bookkeeper, accountant and CPA?” “How do we know we are hiring the right person?” Unfortunately, too many small business owners do not properly…

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Turning Your Dream Into A Business

Apr 15 @ 3:00 pm - 5:00 pm
Free

This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: --Figure out what you don’t know --Define your basic business model --Outline the basic steps of setting up your entity and bank account --Figure out the appropriate licenses, permits and insurances --Understand available funding strategies --Begin to form your basic business plan REGISTER NOW

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Marketing Essentials for Business Growth: Build Your Visibility & Drive Results

Apr 16 @ 9:00 am - 10:30 am
Free

Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session, we’ll break down the essentials and help you build a solid foundation to boost your visibility, attract customers, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game, this workshop…

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The Importance of Vision and Mission When Marketing Your Business

Apr 16 @ 12:00 pm - 1:30 pm
North Long Beach Higher Education Center, 635 E. South Street
Long Beach, CA 90805 United States
Free

If you are a business owner and someone asks you, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter, explaining what you do, why you do it, and how people benefit from using your products or services. This workshop examines how to build your story, focusing on two key components: your Vision and your Mission. You will learn: Why Vision and Mission are critical to any business of any…

Find out more »

How To Set Up & Register Your Business

Apr 20 @ 3:00 pm - 5:00 pm
Free

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: --LLC’s, S-Corporations, C-Corporations --DBA’s --Business permits --Resale Certificates --Federal Employer Identification…

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Developing An Actionable Business Plan

Apr 22 @ 2:00 pm - 4:00 pm
Free

You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on:    –Defining your business model –Identifying your place in the market –Identifying your customers and revenue channels –Identifying expansion opportunities –Costing and pricing –Revenue and expense projections –Funding strategies REGISTER NOW

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How To Sell When You’re Not A Salesperson

Apr 22 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: --The psychological barriers that could be holding you back and the tools required to overcome them. --Understanding the components of an effective sales pitch. --Learning…

Find out more »

Live Q&A: All About Marketing Your Small Business

Apr 23 @ 9:00 am - 10:00 am
Free

Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…

Find out more »

Learn CFO Skills: Financial Modeling Part 1

Apr 23 @ 9:00 am - 10:00 am
Free

A simple financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use financial models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover costs and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This process…

Find out more »

Funding Your Growth: For Existing and Start-up Small Businesses

Apr 23 @ 11:30 am - 12:30 pm
North Long Beach Higher Education Center, 635 E. South Street
Long Beach, CA 90805 United States
Free

Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? Join SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. Topics include: How well do you know your business? How to forecast your growth How to fund your…

Find out more »

How To Build A Road Map To Start Your Business

Apr 23 @ 2:00 pm - 3:30 pm
Long Beach SBDC Bldg O2, 4900 East Conant St. Building O2
Long Beach, CA 90808 United States
Free

Are you thinking of starting a business? Are you trying to determine if it’s the right course of action? This workshop focuses on answering 13 important questions to help you build a road map to determine how best to proceed with your entrepreneurial vision. We will address: Philosophical questions to help you define your Vision and Mission Practical questions about the cost of starting and growing your business Tactical questions about how to build your customer base REGISTER NOW

Find out more »

Learn CFO Skills: Financial Modeling Part 2

Apr 28 @ 9:00 am - 10:00 am
Free

Business owners struggle with business decisions that affect the financial health of the company. “Are we selling at the right price?” “Are we making money?” “Can we afford to hire someone?” Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Financial Models can be used to monitor sales, overhead and profitability. They can…

Find out more »

May 2026

Live Q&A: All About Growing Your Sales and Making Your Processes More Efficient

May 11 @ 10:00 am - 11:30 am
Free

Join the Long Beach SBDC for our live Q&A addressing questions on how to increase the sales of your business and how to make your operation run more efficiently. SBDC business advisors Mike Huntley and Herb Thompson will interact live with the audience via Zoom and answer questions covering a broad range of topics that include, but are not limited to: Sales Growth Strategies for Small Businesses Practical ways to increase revenue, improve conversion rates, and expand your customer base…

Find out more »

Trademark & Copyright Explained

May 11 @ 2:30 pm - 4:30 pm
Free

Confusion often abounds regarding trademarks, copyrights, patents and trade secrets. These are all intangible creations of the human intellect, usually referred to as “Intellectual Property.” Regardless of the focus of your business, it is likely that Intellectual Property (“IP”) is one of the most valuable assets of your business.  This webinar will help you understand the differences among the various types of IP and what it is that IP can protect. Finally, you’ll understand how you can invoke that protection, either…

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Why Most Hiring Falls Short and How To Build An All-Star Team

May 13 @ 3:00 pm - 5:00 pm
Free

Hiring your first employee or expanding your team is a major milestone, but adding people without the right structure can create more stress than support. In this session, we’ll take a step back and look at what your business actually needs before you hire, and how to build a team that supports growth from the beginning. We’ll cover how to: Define roles and responsibilities with clarity Evaluate strengths and align people to their highest and best use Delegate in a…

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