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May 2021
How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: •The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales pitch.…
Find out more »Retail Road To Recovery (Class 5 of 5)
The Retail Road to Recovery is an intensive 5-part class is designed to assist existing brick and mortar retailers, restaurateurs, and services in their recovery from the challenges created by the COVID19 shutdown and continually evolving regulations. Who Should Attend? Brick & Mortar establishments are welcome to attend. A wait-list will be created for applicants once our capacity of 35 is filled. Future classes may be held if the demand is high. Why Attend? Re-launching your business post-COVID…
Find out more »Legal Entity Webinar
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »How to Podcast from Home
In this webinar, you will discover how you can strategically use a PODCAST as a way to organically grow your brand and credibility, and position you as an expert in your field. It will inspire potential clients/customers to want to buy from you, because they will know and trust you. Instructor and SBDC advisor, Deborah Deras, who is also a professional speaker, author, and the creator of “Be A Paid Speaker Now” podcast, has produced over 66 episodes which have…
Find out more »Live Q&A: All About Marketing Your Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Understanding Your Financials
Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your…
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »Developing A Plan To Start (or Recover) Your Business In Today’s Unusual Times
Having a focused business plan has never been so important. Successful planning leads to successful business results and the ability to change course when needed. This webinar will cover all aspects of creating a business plan, including developing strategies and tactics to help achieve your goals. In this interactive seminar, you will learn how to: • Break apart components of the business plan into manageable steps. • Define your business succinctly. • Research your competition and target market. • Develop…
Find out more »Business Development Strategies
Learn how to screen potential new clients faster, streamline lead follow-up methods, and more, to shorten sales cycles and increase revenues. This talk is very practical, and David provides examples from his work with professional service firms and business owners. You will not only be able to assess and identify which components you need to focus on for your business development strategies; you will have clear action items to put into place. Key learning points include: • Assess your business…
Find out more »June 2021
How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »INSTAGRAM FOR SALES: 6-WEEK WEBINAR SERIES
Instagram (“IG”) has over 200 million visits per day. There has been an 80% increase on Instagram Live, and 60% of visitors say they discover new products on Instagram. In this 6-week Webinar series, instructor Deborah Deras will teach you how to sell on Instagram, use hashtag strategies, create compelling IG stories, use Instagram Live, and use IGTV and use Instagram Reels (The Tik Tok of Instagram). How To Sell On Instagram WEBINAR ONE Wednesday, June 16, 2021…
Find out more »Developing a Plan to Start (or Recover) Your Business In Today’s Unusual Times
Having a focused business plan has never proven so important. Successful business planning leads to successful business results, and the ability to change course when all around you is also changing. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how to: • Break apart components of the business plan into manageable steps. •…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »How To Set Up and Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »Understanding Your Financials
Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your…
Find out more »How To Use Instagram Hashtags To Get Ideal Clients
On Instagram, hashtags are the key to targeting new clients/customers. Without the proper ones, you will not be discovered, but with the right ones, you can gain attention for your brand from your ideal target market and current customers. And with the right hashtags, you’ll even generate strategic alliances. You will learn: • What are hashtags? • Why aren’t all hashtags created equal? • A case study of how a hashtag booked a $3,500 client • How to make…
Find out more »Consulting Success: How to Start and Grow a Consulting Business
Learn new skills and systems for creating, growing and sustaining a consulting business. This program is perfect for solo and boutique consulting firms, coaches, entrepreneurs and professionals who want to create their own path to success. David Mitroff, Ph.D. will share proven techniques and case studies from his consulting work with business owners and global organizations. Whether you are starting out or you have been a consultant for years, this workshop will teach you new ways to: • Build your…
Find out more »Small Business Online Networking Event
This small business virtual networking event is perfect for small business owners interested in meeting your peers and exchanging ideas about how to grow your business. Come join us for a screen-to-screen experience on Tuesday, June 29th from 4:30pm to 5:30pm PDT to engage in helpful, productive conversation with fellow small business owners. It has been a crazy year for everyone and this is a great opportunity to build your network. This event is great for all small businesses.…
Find out more »How To Use Instagram Stories For Sales Success
As of 2020, the main “feed” is dead and everyone is paying attention to IG stories. Why? Because IG Stories are what people are consuming, according to Social Media Examiner. Why? Because these kinds of stories are the unfiltered, authentic version of your brand. People don’t believe manufactured posts. Rather, they want to like, trust, and respect your brand in order to buy from you. You will learn: • What types of stories…
Find out more »July 2021
How To Do Instagram Live For Sales
We all know a picture paints a thousand words, a video says 10,000 words, and a live video has infinite possibilities. There are so many case studies of small business owners, like the DJ, D-Nice, where he went from 80K to over 1 million followers and landed a brand partnership with Michelle Obama. Results may vary, but when you learn to master this Instagram Live tool on Instagram, you can position your business and brand for an increase in sales. …
Find out more »How To Use IGTV To Grow Business
We all have heard of YouTube, but Instagram can now provide you with your own broadcasting network on Instagram, called “IGTV.” This is one of the newest features that gives you the ability to create long-form videos. You will learn: • How to set up your IGTV • How to post on IGTV • How to edit my IGTV • What content to post on IGTV • How to convert to sales • How IGTV can build your brand REGISTER…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »How To Set Up and Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits •…
Find out more »How to Use Instagram Reels
Instagram Reels is Instagram’s take on the ever-popular TikTok and other new tools like Byte and Triller. Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. You will learn: • What are Instagram Reels? • How to select the music, speed, and filters • How to shoot your video • How your reels are found in the discovery tab to target potential new customers • How…
Find out more »Developing a Plan to Start (or Recover) Your Business In Today’s Unusual Times
Having a focused business plan has never proven so important. Successful business planning leads to successful business results, and the ability to change course when all around you is also changing. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how to: • Break apart components of the business plan into manageable steps.…
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