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September 2021
Understanding Your Financials
Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your…
Find out more »October 2021
Instagram for Success (During The Holidays) 6-Week Webinar Series
Instagram (“IG”) has over 200 million visits per day. There has been an 80% increase on Instagram Live, and 60% of visitors say they discover new products on Instagram. In this 6-week Webinar series, instructor Deborah Deras will teach you how to sell on Instagram, use hashtag strategies, create compelling IG stories, use Instagram Live, and use IGTV and use Instagram Reels (The Tik Tok of Instagram). How To Sell On Instagram WEBINAR ONE Wednesday, October 13, 2021 2pm to…
Find out more »Retail Marketing For The Holidays
With the holidays coming up, what are the different marketing campaigns you can implement to increase local traffic to your business? What tried and true tactics can a small business owner, an artisan, an entertainment business, and a retailer all deploy to get folks to shop local? This workshop will go over online marketing campaigns and offer easy-to-execute tips and techniques to use right away. Come learn how to increase your revenue during the 2021 holiday season. REGISTER NOW
Find out more »How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »How To Use Instagram Hashtags To Get Ideal Clients
Instagram (“IG”) has over 200 million visits per day. There has been an 80% increase on Instagram Live, and 60% of visitors say they discover new products on Instagram. In this 6-week Webinar series, instructor Deborah Deras will teach you how to sell on Instagram, use hashtag strategies, create compelling IG stories, use Instagram Live, and use IGTV and use Instagram Reels (The Tik Tok of Instagram). WEBINAR TWO Wednesday, October 20, 2021 2pm to 4pm On Instagram,…
Find out more »Consulting Success: How To Start and Grow A Consulting Business
Learn new skills and systems for creating, growing and sustaining a consulting business. This program is perfect for solo and boutique consulting firms, coaches, entrepreneurs and professionals who want to create their own path to success. David Mitroff, Ph.D. will share proven techniques and case studies from his consulting work with business owners and global organizations. Whether you are starting out or you have been a consultant for years, this workshop will teach you new ways to: • Build your…
Find out more »Turning Your Dream Into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits, and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »How To Use Instagram Stories For Sales Success
Instagram (“IG”) has over 200 million visits per day. There has been an 80% increase on Instagram Live, and 60% of visitors say they discover new products on Instagram. In this 6-week Webinar series, instructor Deborah Deras will teach you how to sell on Instagram, use hashtag strategies, create compelling IG stories, use Instagram Live, and use IGTV and use Instagram Reels (The Tik Tok of Instagram). As of 2020, the main “feed” is dead and everyone is paying attention…
Find out more »November 2021
How To Do Instagram Live For Sales
Instagram (“IG”) has over 200 million visits per day. There has been an 80% increase on Instagram Live, and 60% of visitors say they discover new products on Instagram. In this 6-week Webinar series, instructor Deborah Deras will teach you how to sell on Instagram, use hashtag strategies, create compelling IG stories, use Instagram Live, and use IGTV and use Instagram Reels (The Tik Tok of Instagram). WEBINAR FOUR Wednesday, November 3, 2021 2pm to 4pm We all know a…
Find out more »How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »Turning Your Dream Into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »How To Use IGTV To Grow Business
Instagram (“IG”) has over 200 million visits per day. There has been an 80% increase on Instagram Live, and 60% of visitors say they discover new products on Instagram. In this 6-week Webinar series, instructor Deborah Deras will teach you how to sell on Instagram, use hashtag strategies, create compelling IG stories, use Instagram Live, and use IGTV and use Instagram Reels (The Tik Tok of Instagram). WEBINAR FIVE Wednesday, November 10, 2021 2pm to 4pm We all have…
Find out more »Business Finance Literacy 101 (Two Sessions)
Two Sessions: 11/11/21 and 11/18/21 Many small companies struggle with the area of accounting. They ask questions such as; Should we use Quickbooks Online, Quickbooks Desktop or some other program? Should we hire someone or do it ourselves? What records do we need to keep for tax reporting? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners blindly hire others to do the…
Find out more »Retail Marketing for the Holidays
With the holidays coming up, what are the different marketing campaigns you can implement to increase local traffic to your business? What tried and true tactics can a small business owner, an artisan, an entertainment business, and a retailer all deploy to get folks to shop local? This workshop will go over online marketing campaigns and offer easy to execute tips and techniques to use right away. Come learn how to increase your revenue during the 2021 holiday season. REGISTER NOW
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »How to Use Instagram Reels
Instagram (“IG”) has over 200 million visits per day. There has been an 80% increase on Instagram Live, and 60% of visitors say they discover new products on Instagram. In this 6-week Webinar series, instructor Deborah Deras will teach you how to sell on Instagram, use hashtag strategies, create compelling IG stories, use Instagram Live, and use IGTV and use Instagram Reels (The Tik Tok of Instagram). WEBINAR SIX Wednesday, November 17, 2021 2pm to 4pm Instagram Reels…
Find out more »Business Finance Literacy 101 Session 2 (of 2): Financial Calculations That Answer Key Business Questions
Business owners struggle with business decisions that affect the financial health of their company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications.This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales, overhead…
Find out more »December 2021
How to Set Up and Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics, including how to…
Find out more »Understanding Your Financials
Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your…
Find out more »January 2022
How To Set Up And Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »Turning Your Dream Into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW
Find out more »Business Finance Literacy 101 Session 1 of 2
Two Sessions: 1/13/22 and 1/20/22 Class 1: Thursday, January 13, 2022 10am to 11am Many small companies struggle with the area of accounting. They ask questions such as; Should we use QuickBooks Online, QuickBooks Desktop or some other program? Should we hire someone or do it ourselves? What records do we need to keep for tax reporting? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately,…
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