All LA SBDC workshops are currently being offered online only.
Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.
If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.
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February 2020
WEBINAR: How to Create an Editorial Content Calendar
Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar is highly recommended so you can accomplish this. It will result in your being organized in the scheduling of your output and increase your ability to capitalize on all the holidays, events and sales opportunities available to you.…
Find out more »Long Beach Retail Academy Master Class 2020
Long Beach Retail Academy Master Class 2020 February 20; March 5, 19, 24 The Long Beach Retail Academy Master Class 2020 is brought to you in partnership with the Long Beach Small Business Development Center (SBDC) and the City of Long Beach. This intensive 4-part class is designed to assist existing retailers in tackling challenges in areas such as financials, marketing, leases, hiring, operations, accessing capital, and more. Who Should Attend? Retail establishments that are located in Long Beach and…
Find out more »Creating An Effective Business Plan
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you need to write one because you are looking for funding. Successful business planning leads to successful business results. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how…
Find out more »March 2020
Starting A Small Business
Have you always wanted to start your own business but didn't know how or where to start? This seminar will get you on the right path to starting a small business. Topics to be discussed include researching your business ideas, outlining your business plan, learning about start-up expenses and financing, legal aspects, and general management issues. You will learn: -Life of an entrepreneur -Assessing your business idea -How to develop a business plan -Introduction to business entities -Required licenses and permits -Where…
Find out more »How to Survive: Assembly Bill 5 and Independent Contractors
PLEASE NOTE: This workshop is now an ONLINE WEBINAR. It is not being taught in person, as originally scheduled, at the Long Beach SBDC. After you register, you will receive an email with instructions on how to access the webinar. Do you work as an independent contractor or hire any? Are you confused by or unaware of Assembly Bill 5 (AB 5), the new law governing the engagement of independent contractors? This workshop will help you better understand important technicalities…
Find out more »Creating An Effective Business Plan
PLEASE NOTE: This workshop is now an ONLINE WEBINAR. It is not being taught in person, as originally scheduled, at the Long Beach SBDC. After you register, you will receive an email with instructions on how to access the webinar. Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you need to write one because you are looking for funding. Successful business planning leads…
Find out more »Understanding Your Financials
PLEASE NOTE: This workshop is now an ONLINE WEBINAR. It is not being taught in person, as originally scheduled, at the Long Beach SBDC. After you register, you will receive an email with instructions on how to access the webinar. Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and…
Find out more »April 2020
Growing Your Online Business
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: – Learn the fastest ways…
Find out more »How to Effectively Use Social Media
We all know we have to be on Social Media but how do we create a Social Media strategy given recent events, taking into account all that’s happening in the world? This comprehensive webinar will help you focus your energy and efforts on platforms that will connect you with current customers and new leads. You will discover: - How to clarify Social Media marketing goals. - How to structure your messaging to reach your ideal target market. - Which social…
Find out more »Growing Your Online Business
This is a webinar: you will receive an email after you register to direct you on how to join. Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting…
Find out more »Growing Your Online Business
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: - Learn the fastest…
Find out more »May 2020
How To Sell On Instagram
We all know that Instagram has become even hotter since quarantine began, and people are now using it for DJ parties, yoga classes and more. But how to get started? First, you need to set up your Instagram in alignment with your brand. This webinar will teach you the basics of how to develop your brand on IG, and how to use it as platform to sell your products or services. Register Now You will learn:…
Find out more »Webinar: How To Use Instagram Hashtags To Get Ideal Clients
On Instagram, hashtags are the #Jam. Without the proper ones, you will not be discovered, but with the right ones you can gain attention for your brand from your ideal target market and current customers. And with the right hashtags you’ll even generate strategic alliances. In this session you will learn: -What are hashtags? -Why are hashtags not all created equal? -A case study of how a hashtag booked a $3,500 client -How to make money from a hashtag -How…
Find out more »Growing Your Business Online
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: – Learn the fastest ways…
Find out more »How To Use Instagram Stories For Sales Success
As of 2020, the main “feed” is dead and everyone is paying attention to IG stories. Why? Because IG Stories are what people are consuming, according to Social Media Examiner. Why? Because these kinds of stories are the unfiltered authentic version of your brand. People don’t believe manufactured posts. Rather, they want to like, trust, and respect your brand in order to buy from you. You will learn: -What types of stories should you post, and how that is different from the…
Find out more »The Event Effect – Leveraging Virtual Events to Grow Your Brand
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing, and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: -Learn the fastest ways…
Find out more »June 2020
How To Do Instagram Live For Sales
We all know a picture paints a thousand words well, a video says 10,000 words, and a live video has infinite possibilities. Look at DJ DNICE Quarantine Live where he went from 80K to over 1 million followers and landed a brand partnership with Michelle Obama. Results may vary, but when you learn to master this tool on Instagram, you can position your business and brand for an increase in sales. You will learn: -How to start an Instagram Live…
Find out more »How To Use IGTV To Grow Business
We all have heard of YouTube, but Instagram can now provide you with your own broadcasting networking on Instagram, called “IGTV.” This is one of the newest features that gives you the ability to create long-form videos. You will learn: -How to set up your IGTV -How to post on IGTV -How to edit my IGTV -What content to post on IGTV -How to convert to sales -And so much more REGISTER NOW
Find out more »Growing Your Business Online
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: - Learn the fastest…
Find out more »SBDC Legal Entity Webinar
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: -LLC’s, S-Corporations, C-Corporations -DBA’s -Business permits -Resale Certificates -Federal Employer Identification…
Find out more »Developing a Plan to Start (or Recover) Your Business In Today’s Unusual Times
Having a focused business plan has never proven so important. Successful business planning leads to successful business results, and the ability to change course when all around you is also changing. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how to: -Break apart components of the business plan into manageable steps. -Define your…
Find out more »Find New Opportunities During These Challenging Times: How to Pivot Your Business
This webinar will explain what it means to “Pivot” and how to do it. Before the webinar, you will receive a worksheet to help you prepare to seek new customers and markets! REGISTER NOW
Find out more »Increasing Restaurant Online Food Orders
Restaurants and food businesses have been affected in various ways due to the spread of COVID-19. As the virus continues to spread, owners of these businesses will need to make changes to continue growing your business. David Mitroff, Ph.D. discusses the ways restaurants and food businesses can still increase sales during the COVID-19 outbreak through online food ordering and what the best approaches to it are. Key Learning Points: - How to sign up and leverage online platforms such as…
Find out more »July 2020
How to Survive: Assembly Bill 5 and Independent Contractors
Do you work as an independent contractor or hire any? Are you confused by or unaware of Assembly Bill 5 (AB 5), the new law governing the engagement of independent contractors? This workshop will help you better understand important technicalities about this law so as to avoid fines and penalties. Topics covered will include: • Explanation of the new Independent Contractor law (AB5) • Which businesses, professions and trades are exempt from AB5 • Discussion of the criteria to be an…
Find out more »SBDC Legal Entity Webinar
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: -LLC’s, S-Corporations, C-Corporations -DBA’s -Business permits -Resale Certificates -Federal Employer Identification…
Find out more »
