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April 2026
Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session, we’ll break down the essentials and help you build a solid foundation to boost your visibility, attract customers, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game, this workshop…
Find out more »The Importance of Vision and Mission When Marketing Your Business
If you are a business owner and someone asks you, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter, explaining what you do, why you do it, and how people benefit from using your products or services. This workshop examines how to build your story, focusing on two key components: your Vision and your Mission. You will learn: Why Vision and Mission are critical to any business of any…
Find out more »How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: --LLC’s, S-Corporations, C-Corporations --DBA’s --Business permits --Resale Certificates --Federal Employer Identification…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: –Defining your business model –Identifying your place in the market –Identifying your customers and revenue channels –Identifying expansion opportunities –Costing and pricing –Revenue and expense projections –Funding strategies REGISTER NOW
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: --The psychological barriers that could be holding you back and the tools required to overcome them. --Understanding the components of an effective sales pitch. --Learning…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…
Find out more »Learn CFO Skills: Financial Modeling Part 1
A simple financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use financial models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover costs and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This process…
Find out more »Funding Your Growth: For Existing and Start-up Small Businesses
Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? Join SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. Topics include: How well do you know your business? How to forecast your growth How to fund your…
Find out more »How To Build A Road Map To Start Your Business
Are you thinking of starting a business? Are you trying to determine if it’s the right course of action? This workshop focuses on answering 13 important questions to help you build a road map to determine how best to proceed with your entrepreneurial vision. We will address: Philosophical questions to help you define your Vision and Mission Practical questions about the cost of starting and growing your business Tactical questions about how to build your customer base REGISTER NOW
Find out more »Learn CFO Skills: Financial Modeling Part 2
Business owners struggle with business decisions that affect the financial health of the company. “Are we selling at the right price?” “Are we making money?” “Can we afford to hire someone?” Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Financial Models can be used to monitor sales, overhead and profitability. They can…
Find out more »May 2026
Live Q&A: All About Growing Your Sales and Making Your Processes More Efficient
Join the Long Beach SBDC for our live Q&A addressing questions on how to increase the sales of your business and how to make your operation run more efficiently. SBDC business advisors Mike Huntley and Herb Thompson will interact live with the audience via Zoom and answer questions covering a broad range of topics that include, but are not limited to: Sales Growth Strategies for Small Businesses Practical ways to increase revenue, improve conversion rates, and expand your customer base…
Find out more »Trademark & Copyright Explained
Confusion often abounds regarding trademarks, copyrights, patents and trade secrets. These are all intangible creations of the human intellect, usually referred to as “Intellectual Property.” Regardless of the focus of your business, it is likely that Intellectual Property (“IP”) is one of the most valuable assets of your business. This webinar will help you understand the differences among the various types of IP and what it is that IP can protect. Finally, you’ll understand how you can invoke that protection, either…
Find out more »Why Most Hiring Falls Short and How To Build An All-Star Team
Hiring your first employee or expanding your team is a major milestone, but adding people without the right structure can create more stress than support. In this session, we’ll take a step back and look at what your business actually needs before you hire, and how to build a team that supports growth from the beginning. We’ll cover how to: Define roles and responsibilities with clarity Evaluate strengths and align people to their highest and best use Delegate in a…
Find out more »Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session, we’ll break down the essentials and help you build a solid foundation to boost your visibility, attract customers, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game, this workshop…
Find out more »The Basics of Leasing
Join us to learn from SBDC business advisor, Karie Armstrong, about the ins and outs of leasing for brick and mortar. Karie will cover the leasing process, how to use a broker, and site selection. During the webinar, we will discuss the different types of leases, timelines and expectations, letter of intent, in addition to the build-out of the space and funding evaluation. REGISTER NOW
Find out more »Funding Your Growth: For Existing and Start-up Small Businesses
Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? Join SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. Topics include: How well do you know your business? How to forecast your growth How to fund your…
Find out more »The Importance of Vision and Mission When Marketing Your Business
If you are a business owner and someone asks you, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter, explaining what you do, why you do it, and how people benefit from using your products or services. This workshop examines how to build your story, focusing on two key components: your Vision and your Mission. You will learn: Why Vision and Mission are critical to any business of any…
Find out more »Claude Part 2 — Projects, Artifacts, SOPs & Building Your Unique AI Voice
In this intermediate, hands-on session, for those using basic Claude, you’ll go beyond basic prompting and unlock the real power of Claude for your business. Designed for small business owners, entrepreneurs, and professionals building a side hustle, this webinar focuses on using Claude to create structured projects, reusable artifacts, and streamlined systems that save time and increase output. You’ll learn how to move from one-off prompts to building scalable workflows that support content creation, marketing, operations, and client delivery. …
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…
Find out more »June 2026
How To Build A Road Map To Start Your Business
Are you thinking of starting a business? Are you trying to determine if it’s the right course of action? This workshop focuses on answering 13 important questions to help you build a road map to determine how best to proceed with your entrepreneurial vision. We will address: Philosophical questions to help you define your Vision and Mission Practical questions about the cost of starting and growing your business Tactical questions about how to build your customer base REGISTER NOW
Find out more »Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session, we’ll break down the essentials and help you build a solid foundation to boost your visibility, attract customers, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game, this workshop…
Find out more »How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: --LLC’s, S-Corporations, C-Corporations --DBA’s --Business permits --Resale Certificates --Federal Employer Identification…
Find out more »Turning Your Dream Into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: –Figure out what you don’t know –Define your basic business model –Outline the basic steps of setting up your entity and bank account –Figure out the appropriate licenses, permits and insurances –Understand available funding strategies –Begin to form your basic business plan REGISTER NOW
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: –The psychological barriers that could be holding you back and the tools required to overcome them. –Understanding the components of an effective sales pitch. –Learning…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: –Defining your business model –Identifying your place in the market –Identifying your customers and revenue channels –Identifying expansion opportunities –Costing and pricing –Revenue and expense projections –Funding strategies REGISTER…
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