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February 2025
Business Finance Literacy Series [Session 2 of 3] Using an Excel Document for Financial Modeling and Forecasting
A simple Excel financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…
Find out more »Create Content That Converts – Mastering ChatGPT & Canva For Sales Success
Are you ready to take your content creation to the next level and start driving real sales? In this dynamic and interactive webinar, you’ll discover how to seamlessly integrate ChatGPT and Canva to create scroll-stopping, sales-generating content with ease and efficiency. What you’ll learn: Streamline Your Content Strategy: Learn how to use ChatGPT to brainstorm, draft, and refine compelling content tailored to your ideal customer. Design Like a Pro: Discover Canva’s powerful features and create visually stunning graphics that align…
Find out more »Business Finance Literacy Series [Session 3 of 3] How to Analyze your Company’s Financials for Better Decision Making
Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »Trademark & Copyright Explained
Confusion often abounds regarding trademarks, copyrights, patents and trade secrets. These are all intangible creations of the human intellect, usually referred to as “Intellectual Property.” Regardless of the focus of your business, it is likely that Intellectual Property (“IP”) is one of the most valuable assets of your business. This webinar will help you understand the differences among the various types of IP and what it is that IP can protect. Finally, you’ll understand how you can invoke that protection, either through federal protection, or otherwise.…
Find out more »March 2025
Consulting Success: How To Start And Grow A Consulting Business
Learn new skills and systems for creating, growing and sustaining a consulting business! This program is perfect for solo and boutique consulting firms, coaches, entrepreneurs and professionals who want to create their own path to success. David Mitroff, Ph.D. will share proven techniques and case studies from his consulting work with business owners and global organizations. Whether you are starting out or you have been a consultant for years, this workshop will teach you new ways to: Build your brand…
Find out more »Business Finance Literacy Series [Session 1 of 3] What You Need To Know About Accounting And Financial Record Keeping
How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use QuickBooks online, QuickBooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners do…
Find out more »Master Video Editing with VEED – Create Stunning Videos with Ease!
Unlock the Power of VEED for Professional-Quality Video Editing Are you ready to elevate your video content without the steep learning curve? Whether you’re an entrepreneur, content creator, or business professional, VEED is the ultimate tool to streamline your video editing process—no tech skills required! Join this hands-on live webinar where you’ll learn how to edit, enhance, and export professional-grade videos with ease using VEED. Say goodbye to complicated software and hello to simple, intuitive, and efficient video editing! What…
Find out more »Turning Your Dream Into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW
Find out more »Business Finance Literacy Series [Session 2 of 3] Using an Excel Document for Financial Modeling and Forecasting
A simple Excel financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Business Finance Literacy Series [Session 3 of 3] How to Analyze your Company’s Financials for Better Decision Making
Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »April 2025
Business Finance Literacy Series [Session 1 of 3]: What You Need To Know About Accounting And Financial Record Keeping
How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use QuickBooks online, QuickBooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners do…
Find out more »Business Finance Literacy Series [Session 2 of 3]: Using An Excel Document For Financial Modeling And Forecasting
A simple Excel financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…
Find out more »Business Finance Literacy Series [Session 3 of 3]: How To Analyze Your Company’s Financials For Better Decision-Making
Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Turning Your Dream Into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW
Find out more »What Is The Best Legal Structure For My Company? What Are The Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S-Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The requirement for…
Find out more »Writing A Book To Build Your Credibility And Brand
Write your book within 30 days or less for under $250. You will learn step by step from author David Mitroff, Ph.D. how to quickly and easily write a professional book that builds your brand. We will review how to self-publish for free on Amazon and Kindle. David will talk about: Key Learning Points: How to create content that aligns with your brand How to choose the right format for your book How to choose the right cover design REGISTER NOW
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »How To Value A Business (What Is My Business Worth?)
Join our informative webinar on how to value your business, presented by financial expert and business advisor Michael DeDonato J.D., M.B.A. Why Attend: Learn the 10 essential reasons to value your business, including exit strategy planning, buy/sell agreements, and securing funding Discover the 11-step process for accurately valuing your business Understand key financial metrics like Seller's Discretionary Earnings (SDE) and EBITDA, and when to use each Get insights from an experienced investment banker who has helped numerous business owners sell at…
Find out more »How Can AI Help You Grow Your Business? Get Your Burning Questions Answered!
Join Deborah Deras, AI Educator & Social Media Strategist, for an interactive Q&A session designed specifically for small business owners who want to leverage AI for growth, efficiency, and success—with ease and grace. Deborah is currently pursuing her doctorate in Organizational Leadership, focusing on the impact of AI in the workforce. She is also developing an AI training program for Santa Barbara City College and is at the forefront of AI advancements for business applications. Whether you're curious about how AI can automate…
Find out more »May 2025
Business Finance Literacy Series [Session 1 of 3] What You Need To Know About Accounting And Financial Record Keeping
How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use QuickBooks online, QuickBooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners do…
Find out more »
