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March 2022
Understanding Your Financials
Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business.In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your cash.…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »April 2022
How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits •…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Turning Your Dream Into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW
Find out more »Business Finance Literacy 101 (Class 1 of 2)
Many small companies struggle with the area of accounting. They ask questions such as; Should we use QuickBooks Online, QuickBooks Desktop or some other program? Should we hire someone or do it ourselves? What records do we need to keep for tax reporting? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners blindly hire others to do the important function of accounting…
Find out more »Creating The Perfect Yelp Profile
Learn how to get the most out of your free Yelp listing for your business, how to properly set it up, and the benefits of Yelp advertising for your business. No matter what business you have, Yelp is a powerful tool that when businesses utilize correctly, it helps with growing and maintaining your online brand effectively. You'll learn how to leverage Yelp to build your free Yelp profile properly and advertising benefits from case studies that will be provided…
Find out more »Business Finance Literacy 101 (Class 2 of 2)
Business owners struggle with business decisions that affect the financial health of their company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue…
Find out more »May 2022
How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »How To Use Instagram Reels
Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 60-second videos set to popular songs. In this webinar, you will learn: • What are Instagram Reels • How to select the music, speed, and filters • How to shoot your video • How your reels are found in the discovery tab to target potential new customers • How to optimize your reels to target your ideal client/customer • How to convert reels into…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack the training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an…
Find out more »Business Finance Literacy 101 (Class 1 of 2)
Many small companies struggle with the area of accounting. They ask questions such as; Should we use QuickBooks Online, QuickBooks Desktop or some other program? Should we hire someone or do it ourselves? What records do we need to keep for tax reporting? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners blindly hire others to do the important function of accounting…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »How To Use Search Engine Optimization to Increase Website Traffic and Increase Sales
Are you struggling to get website traffic that converts into leads and sales? Have you ever wondered how websites rank at the top of Google, while others do not? Did you know there is a proven formula that businesses use to increase their online presence? In this free online workshop, guest instructor and digital marketing expert, Brandon Leibowitz, shares the knowledge, tips, and techniques that he has acquired over the past 14 years. You will learn: How to rank your…
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »Business Finance Literacy 101 (Class 2 of 2)
Business owners struggle with business decisions that affect the financial health of their company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to…
Find out more »June 2022
How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »Turning Your Dream into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW
Find out more »Business Finance Literacy 101 (Part 1 of 2)
Many small companies struggle with the area of accounting. They ask questions such as; Should we use QuickBooks Online, QuickBooks Desktop or some other program? Should we hire someone or do it ourselves? What records do we need to keep for tax reporting? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners blindly hire others to do the important function of accounting…
Find out more »DBA and Seller’s Permit Registration
PLEASE NOTE: The original time for this workshop has changed. In this session, you will take the necessary first steps to register your DBA and/or your Seller’s permit. Instructor Mike DeDonato will take you through a step-by-step process (complete with screenshots for each step) to demonstrate how to register. Along the way, Mike will provide you with answers and directions as you go through the process. The net result will be that you will have prepared the necessary paperwork to…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »The Basics of Leasing
Join us to learn from our guest speaker, Karie Armstrong, about the ins and outs of leasing for brick and mortar. Karie will cover the leasing process, how to use a broker, and site selection. During the webinar, we will discuss the different types of leases, timelines and expectations, letter of intent, in addition to the build-out of the space and funding evaluation. REGISTER NOW
Find out more »Business Finance Literacy 101 (Part 2 of 2)
Business owners struggle with business decisions that affect the financial health of their company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to…
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