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April 2024

How To Set Up & Register Your Business

Apr 8 @ 3:00 pm - 5:00 pm
Free

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…

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The Basics of Leasing

Apr 10 @ 1:00 pm - 3:00 pm
Free

Join us to learn from our guest speaker, Karie Armstrong, about the ins and outs of leasing for brick and mortar. Karie will cover the leasing process, how to use a broker, and site selection. During the webinar, we will discuss the different types of leases, timelines and expectations, letter of intent, in addition to the build-out of the space and funding evaluation. REGISTER NOW

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Business Finance Literacy Series (Session 2 of 3)

Apr 16 @ 8:00 am - 9:00 am
Free

A simple Excel financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…

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How To Sell When You’re Not A Salesperson

Apr 16 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

Find out more »

Digital Marketing Strategies For Measurable Results

Apr 17 @ 12:00 pm - 1:30 pm
Free

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…

Find out more »

Turning Your Dream Into A Business

Apr 18 @ 1:00 pm - 3:00 pm
Free

This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW

Find out more »

Trademark & Copyright Explained

Apr 22 @ 3:00 pm - 4:30 pm
Free

Confusion often abounds regarding trademarks, copyrights, patents and trade secrets. These are all intangible creations of the human intellect, usually referred to as “Intellectual Property.” Regardless of the focus of your business, it is likely that Intellectual Property (“IP”) is one of the most valuable assets of your business.  This webinar will help you understand the differences among the various types of IP and what it is that IP can protect. Finally, you’ll understand how you can invoke that protection, either…

Find out more »

Business Finance Literacy Series (Session 3 of 3)

Apr 23 @ 8:00 am - 9:00 am
Free

Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications.  This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…

Find out more »

Live Q&A: All About Social Media For Your Business

Apr 24 @ 2:00 pm - 3:30 pm
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

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Developing An Actionable Business Plan

Apr 25 @ 1:00 pm - 3:00 pm
Free

You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…

Find out more »

May 2024

Business Finance Literacy Series [Session 1 of 3] What You Need To Know About Accounting And Financial Record Keeping

May 7 @ 8:00 am - 9:00 am
Free

How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use QuickBooks online, QuickBooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners do…

Find out more »

How To Set Up & Register Your Business

May 13 @ 3:00 pm - 5:00 pm
Free

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…

Find out more »

Business Finance Literacy Series [Session 2 of 3] Using an Excel Document for Financial Modeling and Forecasting

May 14 @ 8:00 am - 9:00 am
Free

A simple Excel financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…

Find out more »

How To Sell When You’re Not A Salesperson

May 21 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

Find out more »

Digital Marketing Strategies For Measurable Results

May 22 @ 12:00 pm - 1:30 pm
Free

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…

Find out more »

Business Finance Literacy Series [Session 3 of 3] How To Analyze Your Company’s Financials For Better Decision Making

May 23 @ 8:00 am - 9:00 am
Free

Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications.  This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…

Find out more »

Trademark & Copyright Explained

May 29 @ 1:00 pm - 2:30 pm
Free

Confusion often abounds regarding trademarks, copyrights, patents and trade secrets. These are all intangible creations of the human intellect, usually referred to as “Intellectual Property.” Regardless of the focus of your business, it is likely that Intellectual Property (“IP”) is one of the most valuable assets of your business.  This webinar will help you understand the differences among the various types of IP and what it is that IP can protect. Finally, you’ll understand how you can invoke that protection, either…

Find out more »

June 2024

Business Finance Literacy Series (Session 1 of 3)

Jun 4 @ 8:00 am - 9:00 am
Free

How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use QuickBooks online, QuickBooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners do…

Find out more »

Trademark & Copyright Explained

Jun 5 @ 3:00 pm - 4:30 pm
Free

Confusion often abounds regarding trademarks, copyrights, patents and trade secrets. These are all intangible creations of the human intellect, usually referred to as “Intellectual Property.” Regardless of the focus of your business, it is likely that Intellectual Property (“IP”) is one of the most valuable assets of your business.  This webinar will help you understand the differences among the various types of IP and what it is that IP can protect. Finally, you’ll understand how you can invoke that protection, either…

Find out more »

How To Sell When You’re Not A Salesperson

Jun 11 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know.         Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective…

Find out more »

Business Finance Literacy Series (Session 2 of 3)

Jun 13 @ 8:00 am - 9:00 am
Free

A simple Excel financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…

Find out more »

Turning Your Dream Into A Business

Jun 13 @ 1:00 pm - 3:00 pm
Free

This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW

Find out more »

Business Finance Literacy Series (Session 3 of 3)

Jun 18 @ 8:00 am - 9:00 am
Free

Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications.  This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…

Find out more »

Why Beneficial Ownership Information Is Important For Your Business

Jun 19 @ 3:00 pm - 4:30 pm
Free

As a business owner in the United States, you may well be required to report what is called Beneficial Ownership Information (“BOI”) about your business to the Financial Crimes Enforcement Network (FINCEN). This is due to Congress passing a law in 2021 called the “Corporate Transparency Act,” in an effort to make it harder for bad actors to hide their ill-gotten gains through shell companies or other questionable ownership structures. To better understand “BOI” and whether or not you should…

Find out more »

Developing An Actionable Business Plan

Jun 20 @ 1:00 pm - 3:00 pm
Free

You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…

Find out more »
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