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December 2022
How To Use Instagram Reels
Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 60-second videos set to popular songs. In this webinar, you will learn: • What are Instagram Reels? • How to select the music, speed, and filters • How to shoot your video • How your reels are found in the discovery tab to target potential new customers • How to optimize your reels to target your ideal client/customer • How to convert reels into…
Find out more »January 2023
Business Finance Literacy Series: Session 1
Session 1: What you need to know about Accounting and Financial Record Keeping This series covers what you need to know, from bookkeeping to financial management. You will learn what data you need to record to how you can use that information to analyze business performance. Each class can be taken separately or combined for a thorough understanding. Session 1 How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They…
Find out more »How to Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »How To Create Your Social Media Content Calendar for 2023
Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar will take away the stress of what to post and when to post and how to get sales from your post. During this webinar you will discover: • The 5 steps to create content that sells • How to become…
Find out more »Business Finance Literacy Series: Session 2
This series covers what you need to know, from bookkeeping to financial management. You will learn what data you need to record to how you can use that information to analyze business performance. Each class can be taken separately or combined for a thorough understanding. Session 2: Using an Excel Document for Financial Modeling and Forecasting A simple Excel financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use…
Find out more »Turning Your Dream Into a Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW
Find out more »How to Set Up and Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits •…
Find out more »Business Finance Literacy Series: Session 3
Session 3: How to Analyze your Company's Financials for Better Decision Making This series covers what you need to know, from bookkeeping to financial management. You will learn what data you need to record to how you can use that information to analyze business performance. Each class can be taken separately or combined for a thorough understanding. Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price?…
Find out more »February 2023
Developing an Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »Turning Your Dream Into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER HERE
Find out more »How to Set Up and Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits •…
Find out more »How to Create Content on Canva
In this hands-on interactive webinar, instructor Deborah Deras will teach you how to be successful at using organic, social media content in your marketing campaigns. Through incredibly effective use of social media content, Deborah herself has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, and J.P. Morgan. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts How to animate posts How to use your brand colors and fonts…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Business Finance Literacy Series: Session 1 of 3
This series covers what you need to know, from bookkeeping to financial management. You will learn what data you need to record to how you can use that information to analyze business performance. Each class can be taken separately or combined for a thorough understanding. Session 1: How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use Quickbooks online, Quickbooks desktop or some other…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »Business Finance Literacy Series: Session 2 of 3
This series covers what you need to know, from bookkeeping to financial management. You will learn what data you need to record to how you can use that information to analyze business performance. Each class can be taken separately or combined for a thorough understanding. The remaining session is held from 9:30 am to 10:30 am on February 28, 2023. Session 2: A simple Excel financial model can be created using your company’s financial data (historical and/or forecasted). …
Find out more »Business Finance Literacy Series: Session 3 of 3
This series covers what you need to know, from bookkeeping to financial management. You will learn what data you need to record to how you can use that information to analyze business performance. Each class can be taken separately or combined for a thorough understanding. Session 3: Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times,…
Find out more »March 2023
Financial Literacy Series, Session 1 of 3: What you need to know about Accounting and Financial Record Keeping
Business Finance Literacy Series March 7, 28, 30 The following series covers what you need to know, from bookkeeping to financial management. You will learn what data you need to record to how you can use that information to analyze business performance. Each class can be taken separately or combined for a thorough understanding. Session One: What you need to know about Accounting and Financial Record Keeping How to handle accounting and financial record keeping is one of the most difficult…
Find out more »Turning Your Dream Into a Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW
Find out more »How to Set Up and Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits •…
Find out more »What You Need To Know About Insurance For Your Small Business
Every business has certain risks related to its operation. To protect your business and personal assets, insurance coverage is critical. In this workshop, you will learn about the myriad types of insurance, the rationale for procuring the various insurance types, and come away with an understanding of how they can apply to your business. Specific Learning Objectives: Why do small businesses need insurance? Exactly what kinds of coverage are available? What insurance is needed for employees? What insurance is right for…
Find out more »Live Q&A: All About Social Media for Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »How to Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective…
Find out more »Developing an Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue…
Find out more »Financial Literacy Series, Session 2 of 3: Using an Excel Document for Financial Modeling and Forecasting
Business Finance Literacy Series Using an Excel Document for Financial Modeling and Forecasting A simple Excel financial model can be created using your company’s financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many “widgets” need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and…
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