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November 2023

Empowering Small Businesses: Launch and Grow Your Podcast with A.I. Tools

Nov 27, 2023 @ 12:00 pm - 2:00 pm

In today's fast-paced digital world, podcasting has emerged as a powerful tool for businesses to connect with their audience, tell their stories, and build brand loyalty. But for many small businesses, the technicalities and time commitment can be overwhelming. Enter the power of A.I.!   Join us for this transformative webinar where we'll unveil the future of podcasting for small businesses. Dive deeply into how A.I.  tools are reshaping the podcast landscape by making hosting, editing, and marketing more accessible…

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December 2023

Turning Your Dream Into A Business

Dec 6, 2023 @ 1:00 pm - 3:00 pm

This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby.             In this class we will help you:     • Figure out what you don’t know     • Define your basic business model     • Outline the basic steps of setting up your entity and bank account     • Figure out the appropriate licenses, permits and insurances     • Understand available funding strategies     • Begin to form your basic business plan    …

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How To Set Up & Register Your Business

Dec 6, 2023 @ 3:00 pm - 5:00 pm

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California.              Our discussion will cover legal formation for startups, including:     • LLC’s, S-Corporations, C-Corporations     • DBA’s     • Business…

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Trademark & Copyright Explained

Dec 11, 2023 @ 10:00 am - 12:00 pm

Confusion often abounds regarding trademarks, copyrights, patents and trade secrets. These are all intangible creations of the human intellect, usually referred to as “Intellectual Property.” Regardless of the focus of your business, it is likely that Intellectual Property (“IP”) is one of the most valuable assets of your business.  This webinar will help you understand the differences among the various types of IP and what it is that IP can protect. Finally, you’ll understand how you can invoke that protection, either…

Find out more »

How To Sell When You’re Not A Salesperson 

Dec 12, 2023 @ 5:00 pm - 6:30 pm

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know.         Topics covered include:     • The psychological barriers that could be holding you back and the tools required to overcome them.     • Understanding the components of an effective…

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Developing An Actionable Business Plan  

Dec 13, 2023 @ 1:00 pm - 3:00 pm

You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business.         In this class we will actively work on:     • Defining your business model     • Identifying your place in the market     • Identifying your customers and revenue channels     • Identifying expansion opportunities     • Costing and pricing     • Revenue…

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January 2024

Business Finance Literacy Series [Session 1 of 3

Jan 9 @ 8:30 am - 9:30 am

What you need to know about Accounting and Financial Record Keeping How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use Quickbooks online, Quickbooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper, accountant and CPA? How do we know we are…

Find out more »

How to Sell When You’re Not a Salesperson

Jan 9 @ 5:00 pm - 6:30 pm

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know.   Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective…

Find out more »

Turning Your Dream Into A Business

Jan 11 @ 1:00 pm - 3:00 pm

This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby.   In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW

Find out more »

How To Set Up & Register Your Business

Jan 15 @ 3:00 pm - 5:00 pm

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California.   Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits •…

Find out more »

Developing An Actionable Business Plan  

Jan 16 @ 3:00 pm - 5:00 pm

You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business.   In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue…

Find out more »

How To Develop Your 2024 Digital Marketing Strategy: Create An Effective Content Calendar

Jan 17 @ 2:00 pm - 4:00 pm

In the fast-paced world of digital marketing, staying organized and ahead of trends is crucial, especially for small businesses. This webinar is designed to empower small business owners and marketers with the tools and insights needed to build a comprehensive and adaptable content calendar for 2024.   Key Takeaways: Understanding the Importance of a Content Calendar: Learn why a content calendar is a vital tool in your digital marketing strategy, helping you stay consistent, relevant, and engaging.   Analyzing Trends…

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Business Finance Literacy Series [Session 2 of 3]

Jan 18 @ 8:30 am - 9:30 am

Using an Excel Document for Financial Modeling and Forecasting A simple Excel financial model can be created using your company's financial data (historical and/or forecasted).   CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover cost, and how much money is available to pay expenses.   Financial models are used for start-ups and for on-going analysis to make…

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What You Need To Know About Insurance For Your Small Business

Jan 22 @ 3:00 pm - 4:30 pm
Free

Every business has certain risks related to its operation. To protect your business and personal assets, insurance coverage is critical. In this workshop, you will learn about the myriad types of insurance, the rationale for procuring the various insurance types, and come away with an understanding of how they can apply to your business.   Specific Learning Objectives:  Why do small businesses need insurance? Exactly what kinds of coverage are available? What insurance is needed for employees? What insurance is right for…

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Business Finance Literacy Series [Session 3 of 3]:

Jan 23 @ 8:30 am - 9:30 am

How to Analyze your Company's Financials for Better Decision Making Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications.  This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are…

Find out more »

CANVA MAGIC FOR SMALL BUSINESS OWNERS: Learn The Cool New CANVA Features

Jan 24 @ 2:00 pm - 4:00 pm

Unlock the secrets of visual storytelling for your business with this webinar. Whether you're a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand's presence and captivate your audience.   Introduction to Canva: Dive deeply into the world of Canva, a user-friendly graphic design tool tailored for non-designers   Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business presentations.   Branding Basics:…

Find out more »

February 2024

Business Finance Literacy Series [Session 1 of 3] What You Need To Know About Accounting And Financial Record Keeping

Feb 8 @ 8:00 am - 9:00 am
Free

How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use Quickbooks online, Quickbooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners do…

Find out more »

How To Set Up & Register Your Business

Feb 12 @ 3:00 pm - 5:00 pm
Free

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…

Find out more »

Business Finance Literacy Series [Session 2 of 3] Using an Excel Document for Financial Modeling and Forecasting

Feb 13 @ 8:00 am - 9:00 am
Free

A simple Excel financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…

Find out more »

Digital Marketing Strategies For Measurable Results

Feb 13 @ 12:00 pm - 1:30 pm
Free

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts?   Are you continually researching new market segments?   Learn…

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How To Sell When You’re Not A Salesperson

Feb 20 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

Find out more »

Turning Your Dream Into A Business

Feb 21 @ 1:00 pm - 3:00 pm
Free

This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW

Find out more »

Trademark & Copyright Explained

Feb 21 @ 3:30 pm - 5:30 pm
Free

Confusion often abounds regarding trademarks, copyrights, patents and trade secrets. These are all intangible creations of the human intellect, usually referred to as “Intellectual Property.”   Regardless of the focus of your business, it is likely that Intellectual Property (“IP”) is one of the most valuable assets of your business.  This webinar will help you understand the differences among the various types of IP and what it is that IP can protect. Finally, you’ll understand how you can invoke that protection, either…

Find out more »

Business Finance Literacy Series [Session 3 of 3] How To Analyze Your Company’s Financials For Better Decision-Making

Feb 22 @ 8:00 am - 9:00 am
Free

Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications.  This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…

Find out more »

CANVA MAGIC FOR SMALL BUSINESS OWNERS: Learn The Cool New CANVA Features

Feb 22 @ 2:00 pm - 4:00 pm
Free

Unlock the secrets of visual storytelling for your business with this webinar. Whether you're a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand's presence and captivate your audience. Introduction to Canva: Dive deeply into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business presentations. Branding Basics: Learn how to maintain brand consistency…

Find out more »
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