All LA SBDC workshops are currently being offered online only.
Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.
If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.
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November 2020
Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »December 2020
PPP Forgiveness Webinar
Will you be forgiven? Now that you have received PPP funding, you may be wondering or confused about PPP loan forgiveness. This workshop provides you with a detailed understanding of how to apply for forgiveness. For those who have not yet applied, you will also learn the terms and conditions for PPP funding. The topics include: · PPP Purpose, overview and terms · The 60/40 Rule · Definitions of Payroll Costs · Definitions of Non-Payroll Costs · Covered periods for…
Find out more »How To Effectively Use Social Media (Holiday Sales Edition)
We all know we have to be on Social Media but how do we create a Social Media strategy given all that’s happening in the world? This comprehensive webinar will help you focus your energy and efforts on platforms that will connect you with current customers and new leads. You will discover: · How to clarify Social Media marketing goals · How to structure your messaging to reach your ideal target market · Which social media platform(s) to be on…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »SBDC Legal Entity Webinar
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: · LLC’s, S-Corporations, C-Corporations · DBA’s · Business permits · Resale…
Find out more »Understanding Your Financials
Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your…
Find out more »The Rent Relief Conversation: Productive ways tenants and landlords can work together for a beneficial outcome
Difficult conversations are…well…difficult! Especially when it feels like we are sure to get a “NO!” Never before has it been so necessary to have not only difficult conversations but have them in a manner that produces a beneficial outcome for all parties. Rent is one of the largest expenses for a business and paying rent when the revenue streams are dried up can become insurmountable. In this webinar, we will walk you through templates designed to support you in the…
Find out more »January 2021
PPP Forgiveness Webinar
Will you be forgiven? Now that you have received PPP funding, you may be wondering or confused about PPP loan forgiveness. This workshop provides you with a detailed understanding of how to apply for forgiveness. For those who have not yet applied, you will also learn the terms and conditions for PPP funding. The topics include: • PPP Purpose, overview and terms • The 60/40 Rule • Definitions of Payroll Costs • Definitions of Non-Payroll Costs • Covered periods for…
Find out more »How To Create Your Social Media Content Calendar for 2021
Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar will take away the stress of what to post and when to post and how to get sales from your post. During this webinar you will discover: – The 5 steps to create content that sells – How to become…
Find out more »Digital Marketing Strategies for Measurable Results
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: – Learn the fastest…
Find out more »SBDC Legal Entity Webinar
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: - The psychological barriers that could be holding you back and the tools required to overcome them. - Understanding the components of an effective sales…
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Developing A Plan To Start (or Recover) Your Business In Today’s Unusual Times
Having a focused business plan has never proven so important. Successful business planning leads to successful business results, and the ability to change course when all around you is also changing. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how to: - Break apart components of the business plan into manageable steps. -…
Find out more »February 2021
PPP Forgiveness Webinar
Will you be forgiven? Now that you have received PPP funding, you may be wondering or confused about PPP loan forgiveness. This workshop provides you with a detailed understanding of how to apply for forgiveness. For those who have not yet applied, you will also learn the terms and conditions for PPP funding. The topics include: • PPP Purpose, overview and terms • The 60/40 Rule • Definitions of Payroll Costs • Definitions of Non-Payroll Costs • Covered periods for…
Find out more »Understanding Your Financials
Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your…
Find out more »Legal Entity Webinar
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »How to Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack the training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an…
Find out more »How to Use Instagram Reels
Instagram’s take on the ever-popular TikTok (and other new tools like Byte and Triller), Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. In this webinar, you will learn: • What are Instagram Reels • How to select the music, speed, and filters • How to shoot your video • How your reels are found in the discovery tab to target potential new customers • How…
Find out more »The Rent Relief Conversation: Productive ways tenants and landlords can work together for a beneficial outcome
Difficult conversations are…well…difficult! Especially when it feels like we are sure to get a “NO!” Never before has it been so necessary to have not only difficult conversations but have them in a manner that produces a beneficial outcome for all parties. Rent is one of the largest expenses for a business and paying rent when the revenue streams are dried up can become insurmountable. In this webinar, we will walk you through templates designed to support you in the…
Find out more »Digital Marketing Strategies for Measurable Results
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: • Learn the fastest…
Find out more »Live Q&A: All About Social Media for Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »Developing A Plan To Start (or Recover) Your Business In Today’s Unusual Times
Having a focused business plan has never proven so important. Successful business planning leads to successful business results, and the ability to change course when all around you is also changing. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how to: • Break apart components of the business plan into manageable steps. •…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »
