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August 2020
Understanding Your Financials
Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your cash. You will learn: -What to…
Find out more »How To Effectively Use Social Media
We all know we have to be on Social Media but how do we create a Social Media strategy given recent events, taking into account all that’s happening in the world? This comprehensive webinar will help you focus your energy and efforts on platforms that will connect you with current customers and new leads. You will discover: – How to clarify Social Media marketing goals. – How to structure your messaging to reach your ideal target market. – Which social…
Find out more »Retail Road to Recovery Part 5
This is the fifth class (out of 5) in this intensive 5-part webinar series to assist existing brick and mortar retailers, restaurateurs, and services in their recovery from the challenges created by the COVID-19 shutdown the continually evolving regulations. In this particular class, the focus will be on: - Funding recovery: creating the plan - Next steps Register Now
Find out more »Increasing Restaurant Online Food Orders
Restaurants and food businesses have been affected in various ways due to the spread of COVID-19. As the virus continues to spread, owners of these businesses will need to make changes to continue growing your business. David Mitroff, Ph.D. discusses the ways restaurants and food businesses can still increase sales during the COVID-19 outbreak through online food ordering and what the best approaches to it are. Key Learning Points: – How to sign up and leverage online platforms such as…
Find out more »Facebook Live For Business
Facebook has over one billion subscribers. Now is the time to learn how to use Facebook Live Streaming to grow your business. This event will cover: 1) How to set up your account 2) Where to stream to get the most impact 3) What to stream to drive business/sales 4) How often to stream 5) The 5 C's to increase more sales from your streams 6) Q&A Register Now
Find out more »Developing A Plan to Start (or Recover) Your Business In Today’s Unusual Times
Having a focused business plan has never proven so important. Successful business planning leads to successful business results, and the ability to change course when all around you is also changing. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how to: -Break apart components of the business plan into manageable steps. -Define your…
Find out more »September 2020
How To Effectively Use Social Media
We all know we have to be on Social Media but how do we create a Social Media strategy given all that’s happening in the world? This comprehensive webinar will help you focus your energy and efforts on platforms that will connect you with current customers and new leads. You will discover: · How to clarify Social Media marketing goals · How to structure your messaging to reach your ideal target market · Which social media platform(s) to be on…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »How To Survive: Assembly Bill 5 and Independent Contractors
Do you work as an independent contractor or hire any? Are you confused by or unaware of Assembly Bill 5 (AB 5), the new law governing the engagement of independent contractors? This workshop will help you better understand important technicalities about this law so as to avoid fines and penalties. Topics covered will include: • Explanation of the new Independent Contractor law (AB5) • Which businesses, professions and trades are exempt from AB5 • Discussion of the criteria to be…
Find out more »LinkedIn for Business
Social Media gurus say LinkedIn is THE Platform of 2020. It is the platform for Business to Business business development. You can connect with C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically, you can build your sales funnel without ever leaving your office. During this webinar we will discuss how to: · Identify your best targets · Fill your pipeline with quality prospects · Get more customers using…
Find out more »Productive Ways Tenants and Landlords Can Work Together for a Beneficial Outcome
Difficult conversations are…well…difficult! Especially when it feels like we are sure to get a “NO!” Never before has it been so necessary to have not only difficult conversations but have them in a manner that produces a beneficial outcome for all parties. Rent is one of the largest expenses for a business and paying rent when the revenue streams are dried up can become insurmountable. In this webinar, we will walk you through templates designed to support you in the…
Find out more »SBDC Legal Entity Webinar
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: · LLC’s, S-Corporations, C-Corporations · DBA’s · Business permits · Resale…
Find out more »YouTube 101
More than any other Social Media platform, YouTube is a crucial component of your social media strategy. YouTube is owned by Google, and since Google owns the world of “search,” This is because Google owns the world of “search”, and Google owns YouTube, by having a presence on YouTube, you will increase your brand awareness and you will make it so much easier for your potential customers to find you when they’re conducting a search. Participants in this webinar will…
Find out more »Developing A Plan To Start (or Recover) Your Business In Today’s Unusual Times
Having a focused business plan has never proven so important. Successful business planning leads to successful business results, and the ability to change course when all around you is also changing. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how to: · Break apart components of the business plan into manageable steps. ·…
Find out more »Digital Marketing Strategies For Measurable Results
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: · Learn the fastest…
Find out more »How To Sell For The Non Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: · The psychological barriers that could be holding you back and the tools required to overcome them. · Understanding the components of an effective sales…
Find out more »How To Make Your Business Virtual
Do you have questions about how to transition your business to a virtual one? This talk, led by David Mitroff, Ph.D., discusses business strategies to create your ideal virtual business. The conversation will focus on how to make new business connections, how to analyze your social media platform, how to review your website with a critical eye, and how to approach your overall marketing strategy. REGISTER NOW
Find out more »October 2020
The Retail Road to Recovery
The Retail Road to Recovery is an intensive 5-part class is designed to assist existing brick and mortar retailers, restaurateurs, and services in their recovery from the challenges created by the COVID19 shutdown and continually evolving regulations. Who Should Attend? Brick & Mortar establishments are welcome to attend. A wait-list will be created for applicants once our capacity of 35 is filled. Future classes may be held if the demand is high. Why Attend? Re-launching your business post-COVID will be…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »How To Effectively Use Social Media
We all know we have to be on Social Media but how do we create a Social Media strategy given recent events, taking into account all that’s happening in the world? This comprehensive webinar will help you focus your energy and efforts on platforms that will connect you with current customers and new leads. You will discover: – How to clarify Social Media marketing goals. – How to structure your messaging to reach your ideal target market. – Which social…
Find out more »Retail Road to Recovery: Class 2
The Retail Road to Recovery is an intensive 5-part class is designed to assist existing brick and mortar retailers, restaurateurs, and services in their recovery from the challenges created by the COVID19 shutdown and continually evolving regulations. Who Should Attend? Brick & Mortar establishments are welcome to attend. A wait-list will be created for applicants once our capacity of 35 is filled. Future classes may be held if the demand is high. Why Attend? Re-launching your business post-COVID will be…
Find out more »Facebook Live for Business
Facebook has over one billion subscribers. Now is the time to learn how to use Facebook Live Streaming to grow your business. This event will cover: 1) How to set up your account 2) Where to stream to get the most impact 3) What to stream to drive business/sales 4) How often to stream 5) The 5 C’s to increase more sales from your streams 6) Q&A REGISTER NOW
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »Retail Road to Recovery: Class 3
The Retail Road to Recovery is an intensive 5-part class is designed to assist existing brick and mortar retailers, restaurateurs, and services in their recovery from the challenges created by the COVID19 shutdown and continually evolving regulations. Who Should Attend? Brick & Mortar establishments are welcome to attend. A wait-list will be created for applicants once our capacity of 35 is filled. Future classes may be held if the demand is high. Why Attend? Re-launching your business post-COVID will be…
Find out more »Developing a Plan to Start (or Recover): Actionable Steps for Unusual Times
Having a focused business plan has never proven so important. Successful business planning leads to successful business results, and the ability to change course when all around you is also changing. This webinar will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how to: -Break apart components of the business plan into manageable steps. -Define your…
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