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June 2024
Why Beneficial Ownership Information Is Important For Your Business
As a business owner in the United States, you may well be required to report what is called Beneficial Ownership Information (“BOI”) about your business to the Financial Crimes Enforcement Network (FINCEN). This is due to Congress passing a law in 2021 called the “Corporate Transparency Act,” in an effort to make it harder for bad actors to hide their ill-gotten gains through shell companies or other questionable ownership structures. To better understand “BOI” and whether or not you should…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »July 2024
Business Finance Literacy Series [Session 1 of 3] What You Need To Know About Accounting And Financial Record Keeping
How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use QuickBooks online, QuickBooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners do…
Find out more »Business Finance Literacy Series [Session 2 of 3] Using an Excel Document for Financial Modeling and Forecasting
A simple Excel financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…
Find out more »Business Finance Literacy Series [Session 3 of 3] How to Analyze your Company’s Financials for Better Decision Making
Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Turning Your Dream Into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW
Find out more »How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits •…
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »August 2024
Business Finance Literacy Series [Session 1 of 3] What You Need To Know About Accounting And Financial Record Keeping
How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use QuickBooks online, QuickBooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners do…
Find out more »Turning Your Dream Into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW
Find out more »How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »Business Finance Literacy Series [Session 2 of 3] Using an Excel Document for Financial Modeling and Forecasting
A simple Excel financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Business Finance Literacy Series [Session 3 of 3] How To Analyze Your Company’s Financials For Better Decision-Making
Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »September 2024
Business Finance Literacy Series [Session 1 of 3] What You Need To Know About Accounting And Financial Record Keeping
How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use QuickBooks online, QuickBooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners do…
Find out more »How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »Business Finance Literacy Series [Session 2 of 3] Using an Excel Document for Financial Modeling and Forecasting
A simple Excel financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Business Finance Literacy Series [Session 3 of 3] How To Analyze Your Company’s Financials For Better Decision-Making
Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…
Find out more »What Is The Best Legal Structure For My Company? What Are The Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S-Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The requirement…
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