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September 2022

TikTok for Business

Sep 13, 2022 @ 2:00 pm - 3:30 pm
Free

The TikTok app took the world by storm, first with the younger Y & Z generations, then slowly it began to surpass both Instagram & YouTube with over a billion cumulative views thus far. TikTok snowballed into being the most popular app in 2019 and 2020. It was downloaded 693 million times in 2019 and 850 million times in 2020. And eMarketer predicts that TikTok will reach over 755 million viewers/people per month in 2022, making it the third largest…

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Live Q&A: All About Social Media For Your Business

Sep 20, 2022 @ 2:00 pm - 3:30 pm
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

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October 2022

Planning & Launching Your Holiday Social Media Campaigns

Oct 12, 2022 @ 2:00 pm - 3:30 pm
Free

The pumpkins are out, which means it’s time to start planning and launching your holiday campaigns on social media. The Long Beach SBDC has partnered with the Social Media Goddess to offer you the following tips for successful holiday social media marketing in 2022:   Seven must-do social media posts for the holiday season to increase sales How to create gift guides with your products or services as the offerings How to create a holiday greeting video that sizzles How…

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Live Q&A: All About Social Media For Your Business

Oct 19, 2022 @ 2:00 pm - 3:00 pm
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

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November 2022

Planning & Launching Your Holiday Social Media Campaigns

Nov 17, 2022 @ 11:30 am - 1:00 pm
Free

It’s time to start planning and launching your holiday campaigns on social media. The Long Beach SBDC has partnered with the Social Media Goddess to offer you the following tips for successful holiday social media marketing in 2022:   Seven must-do social media posts for the holiday season to increase sales How to create gift guides with your products or services as the offerings How to create a holiday greeting video that sizzles How to create a fun holiday-themed challenge…

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December 2022

How To Use Instagram Reels

Dec 14, 2022 @ 3:00 pm - 4:30 pm
Free

Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 60-second videos set to popular songs. In this webinar, you will learn: • What are Instagram Reels? • How to select the music, speed, and filters • How to shoot your video • How your reels are found in the discovery tab to target potential new customers • How to optimize your reels to target your ideal client/customer • How to convert reels into…

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January 2023

How To Create Your Social Media Content Calendar for 2023

Jan 18, 2023 @ 2:00 pm - 3:30 pm

Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar will take away the stress of what to post and when to post and how to get sales from your post. During this webinar you will discover: • The 5 steps to create content that sells • How to become…

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February 2023

How to Create Content on Canva

Feb 15, 2023 @ 2:00 pm - 3:30 pm
Free

In this hands-on interactive webinar, instructor Deborah Deras will teach you how to be successful at using organic, social media content in your marketing campaigns. Through incredibly effective use of social media content, Deborah herself has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, and J.P. Morgan.   You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts How to animate posts How to use your brand colors and fonts…

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March 2023

Live Q&A: All About Social Media for Your Business

Mar 22, 2023 @ 2:00 pm - 3:30 pm
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

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April 2023

LinkedIn for Business

Apr 27, 2023 @ 2:00 pm - 4:00 pm
Long Beach SBDC Bldg O2, 4900 East Conant St. Building O2
Long Beach, CA 90808 United States

LinkedIn is the world’s largest professional network on the internet. It is THE platform for Business-to-Business business development, allowing you to connect with C-Suite executives that you may not be able to connect with on any other platform. If you use it strategically, you can build your sales funnel without ever leaving your office.     In this workshop, SBDC business advisor and social media marketing expert, Deborah Deras, will discuss how to:    Identify your best targets by creating a…

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June 2023

How To Create Content On Canva

Jun 21, 2023 @ 2:00 pm - 3:30 pm
Free

In this hands-on interactive webinar, instructor Deborah Deras will teach you how to be successful at using organic, social media content in your marketing campaigns. Through incredibly effective use of social media content, Deborah herself has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, and J.P. Morgan. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts How to animate posts How to use your brand colors and fonts consistently…

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July 2023

How To Sell On Instagram With Instagram Reels

Jul 19, 2023 @ 2:00 pm - 4:00 pm
Free

IG Reels is essentially a copycat of Tik Tok that allows you to record and edit multiple 7-90 second videos set to popular songs and trending audios. It is the rival to Tik Tok and literally the easiest way for small businesses to grow online. Whether or not you have a product or service, Instagram is for you. In this webinar, you will learn: • What are Instagram Reels • How to select the music, speed, and filters • How to…

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August 2023

Live Q&A: All About Social Media For Your Business

Aug 16, 2023 @ 2:00 pm - 3:30 pm
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

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October 2023

Live Q&A: All About Social Media For Your Business

Oct 18, 2023 @ 2:00 pm - 3:00 pm
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

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How to Podcast at Home with AI Tools

Oct 25, 2023 @ 2:00 pm - 4:00 pm

Have you always wanted to start a podcast but don’t know where to begin? Podcasting is the new Blogging and can help you build your reputation as a subject matter expert and thought leader. With A.I. tools it is easier than ever to Podcast.   In this interactive webinar, you will discover:   · Why should I Podcast? · How to create your show concept? · What equipment do I need to do it at home? · What A.I. tools…

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November 2023

The Top Seven A.I. Apps to Increase Your Revenue and Productivity

Nov 13, 2023 @ 12:00 pm - 2:00 pm

Be on the cutting edge of technology and innovation by learning simple and easy A.I.  programs to help you with customer service, content creation, email marketing, social media graphics, copywriting, and so much more.   During this engaging session, we will review seven A.I.  tools to grow your small business with using artificial intelligence.   You will leave this webinar with a resource list of everything you need to get started with A.I.  for next to nothing --and have your…

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How to Skyrocket Your Instagram Content Creation with A.I. Tools

Nov 20, 2023 @ 12:00 pm - 2:00 pm

In today’s digitally connected world, artificial intelligence is transforming the way businesses interact with social media platforms, including Instagram. Join us for an insightful webinar where we explore the powerful intersection of A.I.  and Instagram, unveiling opportunities for enhanced user engagement, content creation, and business growth. During this discussion, we will explore how A.I. makes it easier for you to create content to sell your products and services.   Find out how to: Elevate your Instagram strategy with A.I. Understand the…

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Empowering Small Businesses: Launch and Grow Your Podcast with A.I. Tools

Nov 27, 2023 @ 12:00 pm - 2:00 pm

In today's fast-paced digital world, podcasting has emerged as a powerful tool for businesses to connect with their audience, tell their stories, and build brand loyalty. But for many small businesses, the technicalities and time commitment can be overwhelming. Enter the power of A.I.!   Join us for this transformative webinar where we'll unveil the future of podcasting for small businesses. Dive deeply into how A.I.  tools are reshaping the podcast landscape by making hosting, editing, and marketing more accessible…

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January 2024

How To Develop Your 2024 Digital Marketing Strategy: Create An Effective Content Calendar

Jan 17 @ 2:00 pm - 4:00 pm

In the fast-paced world of digital marketing, staying organized and ahead of trends is crucial, especially for small businesses. This webinar is designed to empower small business owners and marketers with the tools and insights needed to build a comprehensive and adaptable content calendar for 2024.   Key Takeaways: Understanding the Importance of a Content Calendar: Learn why a content calendar is a vital tool in your digital marketing strategy, helping you stay consistent, relevant, and engaging.   Analyzing Trends…

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CANVA MAGIC FOR SMALL BUSINESS OWNERS: Learn The Cool New CANVA Features

Jan 24 @ 2:00 pm - 4:00 pm

Unlock the secrets of visual storytelling for your business with this webinar. Whether you're a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand's presence and captivate your audience.   Introduction to Canva: Dive deeply into the world of Canva, a user-friendly graphic design tool tailored for non-designers   Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business presentations.   Branding Basics:…

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February 2024

Digital Marketing Strategies For Measurable Results

Feb 13 @ 12:00 pm - 1:30 pm
Free

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts?   Are you continually researching new market segments?   Learn…

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CANVA MAGIC FOR SMALL BUSINESS OWNERS: Learn The Cool New CANVA Features

Feb 22 @ 2:00 pm - 4:00 pm
Free

Unlock the secrets of visual storytelling for your business with this webinar. Whether you're a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand's presence and captivate your audience. Introduction to Canva: Dive deeply into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business presentations. Branding Basics: Learn how to maintain brand consistency…

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Live Q&A: All About Social Media For Your Business

Feb 29 @ 2:00 pm - 3:30 pm
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

Find out more »

March 2024

Digital Marketing Strategies For Measurable Results

Mar 13 @ 12:00 pm - 1:30 pm
Free

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…

Find out more »

April 2024

Live Q&A: All About Social Media For Your Business

Apr 24 @ 2:00 pm - 3:30 pm
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

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