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November 2019
Become a Better Leader
November 5, 2019 6pm to 8pm Become a Better Leader – Leading and Managing People (Week 1) Great leadership is essential to any successful business. This workshop will help you understand your role as a leader and why people will follow you. You will also learn the art of managing people and understanding the difference between managing and leading. Our conversation will focus on understanding: -What all employees want from their leaders -What leaders want from their employees -How to have…
Find out more »Starting a Small Business
Have you always wanted to start your own business but didn't know how or where to start? This seminar will get you on the right path to starting a small business. Topics to be discussed include researching your business ideas, outlining your business plan, learning about start-up expenses and financing, legal aspects, and general management issues. You will learn: -Life of an entrepreneur -Assessing your business idea -How to develop a business plan -Introduction to business entities -Required licenses and permits -Where…
Find out more »Creating An Effective Business Plan
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you need to write one because you are looking for funding. Successful business planning leads to successful business results. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how…
Find out more »December 2019
Starting A Small Business
Have you always wanted to start your own business but didn't know how or where to start? This seminar will get you on the right path to starting a small business. Topics to be discussed include researching your business ideas, outlining your business plan, learning about start-up expenses and financing, legal aspects, and general management issues. You will learn: Life of an entrepreneur Assessing your business idea How to develop a business plan Introduction to business entities Required…
Find out more »Creating An Effective Business Plan
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you need to write one because you are looking for funding. Successful business planning leads to successful business results. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive…
Find out more »January 2020
Starting a Small Business
Have you always wanted to start your own business but didn't know how or where to start? This seminar will get you on the right path to starting a small business. Topics to be discussed include researching your business ideas, outlining your business plan, learning about start-up expenses and financing, legal aspects, and general management issues. You will learn: -Life of an entrepreneur -Assessing your business idea -How to develop a business plan -Introduction to business entities -Required licenses and permits -Where…
Find out more »How to Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop to help you learn much of what you need to know. Topics covered include: -The psychological barriers that could be holding you back and the tools required to overcome them. -The components of an effective sales pitch. -The tools necessary to build…
Find out more »Creating an Effective Business Plan
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you need to write one because you are looking for funding. Successful business planning leads to successful business results. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how…
Find out more »February 2020
Starting A Small Business
Have you always wanted to start your own business but didn't know how or where to start? This seminar will get you on the right path to starting a small business. Topics to be discussed include researching your business ideas, outlining your business plan, learning about start-up expenses and financing, legal aspects, and general management issues. You will learn: -Life of an entrepreneur -Assessing your business idea -How to develop a business plan -Introduction to business entities -Required licenses and…
Find out more »WEBINAR: How to Create an Editorial Content Calendar
Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar is highly recommended so you can accomplish this. It will result in your being organized in the scheduling of your output and increase your ability to capitalize on all the holidays, events and sales opportunities available to you.…
Find out more »Long Beach Retail Academy Master Class 2020
Long Beach Retail Academy Master Class 2020 February 20; March 5, 19, 24 The Long Beach Retail Academy Master Class 2020 is brought to you in partnership with the Long Beach Small Business Development Center (SBDC) and the City of Long Beach. This intensive 4-part class is designed to assist existing retailers in tackling challenges in areas such as financials, marketing, leases, hiring, operations, accessing capital, and more. Who Should Attend? Retail establishments that are located in Long Beach and…
Find out more »Creating An Effective Business Plan
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you need to write one because you are looking for funding. Successful business planning leads to successful business results. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how…
Find out more »March 2020
Starting A Small Business
Have you always wanted to start your own business but didn't know how or where to start? This seminar will get you on the right path to starting a small business. Topics to be discussed include researching your business ideas, outlining your business plan, learning about start-up expenses and financing, legal aspects, and general management issues. You will learn: -Life of an entrepreneur -Assessing your business idea -How to develop a business plan -Introduction to business entities -Required licenses and permits -Where…
Find out more »How to Survive: Assembly Bill 5 and Independent Contractors
PLEASE NOTE: This workshop is now an ONLINE WEBINAR. It is not being taught in person, as originally scheduled, at the Long Beach SBDC. After you register, you will receive an email with instructions on how to access the webinar. Do you work as an independent contractor or hire any? Are you confused by or unaware of Assembly Bill 5 (AB 5), the new law governing the engagement of independent contractors? This workshop will help you better understand important technicalities…
Find out more »Creating An Effective Business Plan
PLEASE NOTE: This workshop is now an ONLINE WEBINAR. It is not being taught in person, as originally scheduled, at the Long Beach SBDC. After you register, you will receive an email with instructions on how to access the webinar. Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you need to write one because you are looking for funding. Successful business planning leads…
Find out more »Understanding Your Financials
PLEASE NOTE: This workshop is now an ONLINE WEBINAR. It is not being taught in person, as originally scheduled, at the Long Beach SBDC. After you register, you will receive an email with instructions on how to access the webinar. Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and…
Find out more »April 2020
Growing Your Online Business
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: – Learn the fastest ways…
Find out more »How to Effectively Use Social Media
We all know we have to be on Social Media but how do we create a Social Media strategy given recent events, taking into account all that’s happening in the world? This comprehensive webinar will help you focus your energy and efforts on platforms that will connect you with current customers and new leads. You will discover: - How to clarify Social Media marketing goals. - How to structure your messaging to reach your ideal target market. - Which social…
Find out more »Growing Your Online Business
This is a webinar: you will receive an email after you register to direct you on how to join. Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting…
Find out more »Growing Your Online Business
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: - Learn the fastest…
Find out more »May 2020
How To Sell On Instagram
We all know that Instagram has become even hotter since quarantine began, and people are now using it for DJ parties, yoga classes and more. But how to get started? First, you need to set up your Instagram in alignment with your brand. This webinar will teach you the basics of how to develop your brand on IG, and how to use it as platform to sell your products or services. Register Now You will learn:…
Find out more »Webinar: How To Use Instagram Hashtags To Get Ideal Clients
On Instagram, hashtags are the #Jam. Without the proper ones, you will not be discovered, but with the right ones you can gain attention for your brand from your ideal target market and current customers. And with the right hashtags you’ll even generate strategic alliances. In this session you will learn: -What are hashtags? -Why are hashtags not all created equal? -A case study of how a hashtag booked a $3,500 client -How to make money from a hashtag -How…
Find out more »Growing Your Business Online
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: – Learn the fastest ways…
Find out more »How To Use Instagram Stories For Sales Success
As of 2020, the main “feed” is dead and everyone is paying attention to IG stories. Why? Because IG Stories are what people are consuming, according to Social Media Examiner. Why? Because these kinds of stories are the unfiltered authentic version of your brand. People don’t believe manufactured posts. Rather, they want to like, trust, and respect your brand in order to buy from you. You will learn: -What types of stories should you post, and how that is different from the…
Find out more »The Event Effect – Leveraging Virtual Events to Grow Your Brand
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing, and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: -Learn the fastest ways…
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